SALES EXECUTIVE (F&B / HORECA)
Description
About the Company
Our client is a technology-driven Food Supply Chain Company providing a one-stop food sourcing solution for F&B businesses across Singapore.
Through its digital ordering platform, customers can conveniently access a wide range of food products, including meat, poultry, seafood, vegetables, fruits, eggs, dry goods and packaged products.
About the Role
Our client is looking for motivated and results-driven Sales Executives to expand its customer base within Singapore's F&B industry.
You will be responsible for acquiring new customers, introducing the company's digital ordering platform, growing existing accounts and ensuring a positive customer experience through effective after-sales support.
Key Responsibilities
New Business Development
Identify and acquire new customers, including restaurants, cafés, hotels, food courts, hawker stalls, caterers and central kitchens.
Generate leads through cold calling, field visits, referrals and networking.
Understand customers' purchasing needs and recommend suitable food products and pricing.
Introduce the company's digital ordering platform and assist customers with registration and their first orders.
Achieve individual customer acquisition and sales targets.
Account Management & Sales Growth
Build and maintain strong relationships with existing customers.
Encourage repeat purchases and increase customer ordering frequency.
Promote additional product categories through upselling and cross-selling.
Monitor customer purchasing activities and follow up on inactive or declining accounts.
Payment Collection & Reporting
Monitor customer payment terms and follow up on outstanding payments.
Assist with account reconciliation and collection activities.
Maintain accurate customer records, sales pipelines and visit reports.
Monitor sales performance, new customer acquisition, repeat orders and payment collection.
Keep track of market trends, competitor pricing and customer feedback.
Requirements
Minimum 3 years of sales experience, preferably in HORECA, F&B, food distribution or FMCG.
Proven experience in B2B sales and new business development.
Existing network within Singapore's F&B industry will be a strong advantage.
Good understanding of food products and F&B purchasing requirements.
Comfortable with cold calling, customer visits and prospecting.
Experience in account management, customer service and payment collection.
Familiarity with CRM systems or digital ordering platforms is preferred.
Strong communication, negotiation and interpersonal skills.
Self-motivated, target-driven and able to work independently.
Proficiency in Mandarin and/or Malay will be an advantage.
Willing to travel frequently for customer visits. A valid driving licence and own vehicle will be an advantage.
What the Company Offers
Competitive basic salary with performance-based commission.
Opportunities for career growth within a fast-growing business.
Access to a comprehensive food product range and digital sales tools.
Collaborative and performance-driven working environment.
