Sales Executive - Health & Wellness
About Unichi
Unichi Wellness is an Australian health and wellness company, known for Teddi Lab gummies. Our products are currently sold in Guardian Singapore and Watsons Malaysia, and we are expanding across Southeast Asia.
Sales & Business Development Executive
We are looking for a proactive Sales & Business Development Executive to support Unichi / Teddi Lab’s growth in Singapore and Southeast Asia. This role is suitable for someone who enjoys new business development, retail channel expansion, distributor outreach, and hands-on commercial execution.
The role will work closely with the Singapore sales team and regional HQ teams to identify new opportunities, support market expansion projects, and strengthen retail execution across health, wellness, beauty, personal care, and FMCG channels.
Key Responsibilities
1. Business Development & New Market Support
- Identify and research potential distributors, retail partners, pharmacy chains, beauty retailers, wellness channels, and e-commerce partners across selected Southeast Asia markets.
- Support outreach and follow-up with potential business partners, including preparing introductory emails, pitch materials, product information, and pricing sheets.
- Build and maintain a pipeline of potential partners, leads, and new market opportunities.
- Support commercial discussions, distributor evaluation, and new market entry preparation.
- Assist in preparing market research, competitor analysis, and channel mapping for new markets.
2. Retail Channel & Account Support
- Support the team in managing retail and distributor accounts across Singapore and selected Southeast Asia markets.
- Follow up on product listings, pricing updates, promotion setup, and account-related requests with distributors and retail partners.
- Assist in preparing sales reports, promotion summaries, account review materials, and sell-out tracking.
- Monitor sales performance, stock movement, and promotional effectiveness across key accounts.
3. Trade Marketing & Retail Execution
- Support the execution of retail promotions, product launches, sampling activities, pop-up events, and in-store campaigns.
- Coordinate with distributors and retailers on POSM placement, product visibility, pricing accuracy, and promotion execution.
- Conduct store visits when required and report key findings on display, stock, pricing, and competitor activity.
- Work with internal marketing teams to support campaign materials, retailer proposals, and local activation plans.
4. Regional Coordination & Daily Follow-up
- Coordinate with internal teams including sales, marketing, supply chain, finance, and external distributors to ensure smooth execution.
- Follow up on orders, delivery updates, stock availability, documentation, and claims when required.
- Maintain trackers for accounts, business leads, promotions, market updates, and execution status.
Requirements
- 2–5 years of experience in sales, business development, channel sales, retail account management, trade marketing, or commercial roles.
- Experience in FMCG, health & wellness, supplements, beauty, personal care, consumer healthcare, or retail-related industries is preferred.
- Exposure to Southeast Asia markets, distributor development, retail channel expansion, or new business development is a strong advantage.
- Existing contacts or experience with distributors, pharmacy chains, beauty retailers, wellness channels, or consumer goods retailers will be an advantage.
- Comfortable with outreach, follow-up, market research, sales coordination, and hands-on execution.
- Good communication skills in English; Mandarin is a plus for coordination with regional teams.
- Basic Excel and PowerPoint skills for sales tracking, reports, and presentation materials.
- Detail-oriented, proactive, resourceful, and comfortable working in a fast-paced growing business.
- Willing to travel occasionally within Southeast Asia when required.
- Singapore Citizen or Permanent Resident preferred.