Sales Executive
Responsibilities
Business Development & Sales
- Identify and pursue new business opportunities with retailers, wholesalers, distributors, supermarkets, convenience stores, and corporate customers to expand market reach
- Develop and implement sales strategies to meet revenue and growth objectives
- Promote and sell the company’s FMCG product portfolio to both existing and prospective customers
- Conduct regular customer visits to assess market needs and recommend appropriate product solutions
- Prepare and deliver sales proposals, quotations, and promotional plans to support business development
- Conduct market research to analyze industry trends, competitor activities, and identify new market opportunities
Client Relationship Management
- Build and sustain strong relationships with key customers, distributors, and business partners to foster long-term partnerships
- Manage customer accounts to ensure high satisfaction and retention
- Negotiate pricing, trade promotions, commercial terms, and sales agreements to optimize business outcomes
- Follow up on enquiries, quotations, and orders to maintain a healthy sales pipeline
- Coordinate with internal teams to ensure timely order fulfillment, delivery, and customer support
- Resolve customer issues promptly and deliver excellent after-sales service
Market Expansion
- Collaborate with management to identify and develop new sales channels and business expansion opportunities
- Establish and strengthen distribution networks and retail partnerships
- Represent the company at trade exhibitions, networking events, and industry activities to promote products and brand visibility
Reporting & Performance
- Prepare regular sales reports, forecasts, and market updates for management review
- Maintain accurate records of customer interactions, sales activities, and account performance
- Consistently achieve assigned sales targets and KPIs contributing to company growth and profitability
Preferred competencies and qualifications
- Diploma or Bachelor's Degree in Business, Marketing, Sales, or related field
- 2–5 years of experience in business development, sales, or account management, preferably in the FMCG industry
- Experience managing retail, wholesale, or distribution channels is advantageous
- Strong communication, negotiation, and relationship management skills
- Self-motivated, proactive, and results-oriented with the ability to work independently