Sales Executive-Non Food

The Sales Executive for the Non-Food Division in a Fast-Moving Consumer Goods (FMCG) company is responsible for driving sales of non-food products to meet or exceed sales targets. They play a critical role in developing and maintaining relationships with customers, identifying new business opportunities, and implementing effective sales strategies. This role requires strong interpersonal skills, a customer-focused approach, and a deep understanding of the non-food FMCG market.

Key Responsibilities:

1. Sales Planning and Strategy:

   • Develop sales plans and strategies to achieve revenue targets and expand market share in the non-food segment.
     
   • Analyze market trends, customer preferences, and competitor activities to identify growth opportunities and potential threats.
     
   • Collaborate with the sales team and management to set achievable sales targets and establish action plans to achieve them.
     

2. Customer Relationship Management:

   • Build and maintain strong relationships with existing customers, including retailers, wholesalers, and distributors.
     
   • Regularly visit customers to understand their needs, address any issues or concerns, and promote new products or promotions.
     
   • Identify opportunities to upsell or cross-sell additional products and services to existing customers.
     

3. New Business Development:

   • Identify and prospect potential customers in the non-food segment, including retailers, specialty stores, and online platforms.
     
   • Conduct market research and analysis to identify new market segments, product categories, or geographical areas for expansion.
     
   • Prepare and deliver compelling sales presentations to prospective clients, highlighting the benefits and features of the company's non-food products.
     

4. Order Management and Sales Support:

   • Process sales orders accurately and efficiently, ensuring timely delivery and fulfillment of customer requirements.
     
   • Coordinate with internal departments, including logistics, finance, and customer service, to ensure seamless order processing and customer satisfaction.
     
   • Provide ongoing sales support to customers, including product training, merchandising assistance, and promotional support.
     

5. Reporting and Analysis:

   • Maintain accurate records of sales activities, customer interactions, and sales performance metrics.
     
   • Generate regular sales reports and analysis, providing insights into sales trends, product performance, and market dynamics.
     
   • Utilize sales data to identify areas for improvement, optimize sales strategies, and make informed business decisions.
     

Qualifications and Skills:

• Bachelor's degree in business administration, marketing, or a related field; additional certification in sales or marketing is a plus.
  
• Proven experience in sales, preferably in the FMCG industry with a focus on non-food products.
  
• Strong negotiation and persuasion skills, with the ability to influence decision-makers and close sales deals.
  
• Excellent communication and interpersonal skills, with the ability to build rapport and trust with customers and colleagues.
  
• Strategic thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement.
  
• Familiarity with sales techniques, CRM systems, and market research tools.