Sales Executive

Sentinel Africa Training Institute (SATI ) is a professional training center empowering excellence in risk management practice through industry-leading training and certifications. We offer expert-led training that is practical with peer-to-peer interactions, flexible learning options, certification support and an alumni professional community. We are looking for a dynamic and motivated Sales Executive to join our team. The ideal candidate should be passionate about training and professional development, with a strong ability to engage clients, drive enrollment, and contribute to the growth of our programs across the region.

Role Purpose

The Sales Executive will be responsible for driving revenue growth by identifying, engaging, and converting prospective clients for Sentinel Africa Training Institute (SATI). The role focuses on selling corporate, public, and self-study training solutions aligned with SATI’s strategic growth objectives for 2026.

Requirements

Key Responsibilities

• Identify and pursue new training business opportunities.
  
• Generate leads through prospecting, networking, partnerships, and inbound enquiries
  
• Conduct a client needs analysis and recommend suitable training solutions
  
• Prepare and follow up on training proposals, quotations, and contracts
  
• Achieve monthly and quarterly sales targets as aligned with the strategic plan
  
• Maintain accurate sales records and pipeline updates in CRM or tracking tools
  
• Support marketing initiatives such as training promotions, events, and campaigns
  
• Build and maintain strong client relationships to encourage repeat business
  
• Monitor market trends, competitors, and clients feedback to inform strategy
  
• Collaborate closely with Operations and Trainers to ensure smooth training delivery
  

Key Performance Indicators (KPIs)

• Sales revenue achieved vs target
  
• Number of new clients acquired
  
• Conversion rate of leads to confirmed trainings
  
• Client retention and repeat business
  

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or a related field
  
• Minimum 2–3 years’ experience in sales (training, consulting, or B2B services preferred)
  
• Strong negotiation, presentation, and communication skills
  
• Proven ability to meet or exceed sales targets
  

Key Competencies

• Results-driven and self-motivated
  
• Strong interpersonal and persuasion skills
  
• Excellent proposal writing and follow-up discipline
  
• High level of professionalism and integrity
  

Benefits

• Competitive package as per the Sentinel Africa Training Institute (SATI’s) Compensation and Benefits policy.
  
• Opportunities for growth within a leading training organization.
  
• A supportive and innovative work environment