Sales Head (Fertigation Automation)

We are looking for an experienced and result-oriented Sales Head to lead our national sales efforts for fertigation automation systems. The ideal candidate should have strong expertise in agricultural sales, team leadership, channel development, and customer relationship management, with a proven track record of driving business growth in the fertigation/irrigation automation segment.

Responsibilities:

• Develop and execute the national sales strategy for fertigation automation systems.
• Lead, mentor, and build a high-performing sales team across key agricultural regions.
• Drive direct sales to progressive farmers, FPOs, agri-businesses, plantations, and institutional customers.
• Develop, expand, and manage dealer, distributor, and channel partner networks across India.
• Identify new market opportunities and strengthen the company's presence in existing and new territories.
• Achieve monthly, quarterly, and annual sales revenue and profitability targets.
• Organise and conduct farmer meetings, product demonstrations, field visits, and awareness programs at demo plots.
• Collaborate with the marketing team to generate demand through campaigns, exhibitions, trade fairs, and agricultural events.
• Work closely with technical and service teams to ensure smooth product installation, after-sales support, and high customer satisfaction.
• Monitor market trends, competitor activities, and customer requirements to develop effective sales strategies.

Requirements:

• Minimum 5 years of experience in sales of fertigation automation systems or a closely related category.
• Strong understanding of irrigation automation, fertigation systems, and precision agriculture solutions.
• Proven experience in managing sales teams and delivering business growth.
• Educational Qualification: B. Sc. Agriculture / B. Tech Agriculture or any equivalent degree in the Agriculture stream.
• The candidate should be capable of delivering an excellent customer experience by effectively managing teams, stakeholders, and conflicts.

Critical Skills:

• Team Management.
• Stakeholder Management.
• Conflict Management.
• Customer Relationship Management.
• Sales Strategy & Business Development.
• Channel Partner & Dealer Network Development.
• Revenue Target Achievement.
• Excellent Communication and Negotiation Skills.

Preferred Candidate Profile:

• Hands-on experience in the fertigation automation category is mandatory.
• Willingness to travel extensively across assigned territories.
• Candidates from farming backgrounds, particularly those with practical exposure to irrigation and fertigation automation systems, will have a strong advantage.
• Self-driven, customer-focused, and capable of working in a fast-paced, growth-oriented environment.