Sales Head - Retail Jewellery

Candidate Profile:

- Proven track record of scaling retail sales in a reputed jewellery chain.

- Deep understanding of the Kerala jewellery market and local consumer buying behaviour.

- Strong understanding of wedding jewellery preferences.

- Fluency in Malayalam and English is mandatory.

- Exceptional leadership and team-handling skills.

- Strong analytical and data-driven approach to sales, inventory and profit-margin analysis.

Key Responsibilities:

Strategic Growth & Revenue Generation:

- Formulate and execute annual, quarterly and monthly sales plans to achieve targets.

- Identify new market opportunities, potential store locations and market trends across Kerala.

- Develop local promotional schemes, exchange offers and festival campaigns.

Team Leadership & Talent Management:

- Lead, mentor and monitor Store Managers and floor sales executives across branches.

- Set KPIs and conduct regular performance reviews.

- Conduct training to improve product knowledge, customer handling and soft skills.

Operations & Customer Experience:

- Ensure SOPs are followed across retail showrooms.

- Monitor stock movement, fast-moving products and inventory ageing to improve stock turnover.

- Strengthen customer relationships and develop VIP/loyalty programs.

Market Intelligence & Compliance:

- Track competitor pricing, making charges, designs and marketing strategies.

- Coordinate with the marketing team on visual merchandising and local advertising.

- Ensure compliance with gold hallmarking standards, billing transparency and applicable retail regulations.