Sales Manager (based in Johor Bahru)

Job Location:

Anantara Desaru Coast Resort & Villas



Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Anantara Desaru Coast Resort & Villas

Position Overview

We are seeking a dynamic, polished, and results-driven Sales Manager that focus predominantly for southern Malaysia market. The ideal candidate will be a well-groomed, confident hospitality professional with a proven background in corporate sales, business development, and relationship management.

The successful candidate will be responsible for driving corporate business, developing new accounts, strengthening existing client relationships, and increasing revenue through strategic sales initiatives.

This position is expected to be home based in Johor Bahru, require travelling frequently to Singapore to meet up with the clients and be presence to resort in Desaru during the client's check in and events.

Key Responsibilities

• Develop and execute a proactive corporate sales strategy to achieve resort revenue targets.
• Identify, prospect, and secure new corporate accounts and business opportunities predominantly for southern Malaysia market.
• Build and maintain strong relationships with key corporate clients, travel management companies, event planners, and business partners.
• Conduct regular client visits, sales calls, presentations, site inspections, and networking activities.
• Negotiate corporate rates, contracts, and business agreements within approved guidelines.
• Generate new leads through market research, networking, referrals, and industry events.
• Maintain accurate records of sales activities, account information, opportunities, and forecasts.
• Work closely with the Revenue, Reservations, Front Office, Food & Beverage, and Marketing teams to maximise business opportunities.
• Monitor competitor activity, market trends, and corporate travel patterns.
• Represent Anantara Desaru Coast professionally at industry events, client meetings, exhibitions, and networking functions.
• Achieve and exceed monthly, quarterly, and annual sales targets.
• Prepare regular sales reports and provide management with updates on pipeline activity and business performance.
• Ensure consistently high standards of customer service and professional client engagement.

Requirements & Experience

• Minimum 3–5 years’ experience in corporate sales, preferably within the hospitality or hotel industry.
• Proven track record of achieving sales targets and generating new business.
• Established corporate and/or hospitality client network is advantageous.
• Strong knowledge of the Singapore corporate & luxury market would be highly beneficial.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Strong commercial awareness with the ability to identify and convert business opportunities.
• Highly organised, self-motivated, and results-oriented.
• Professional appearance and excellent personal presentation.
• Confident and comfortable conducting face-to-face meetings with senior corporate clients.
• Strong computer skills and experience with CRM and hotel sales systems.
• A valid driver's licence and willingness to travel for client meetings would be advantageous.

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