Sales Manager

Job Advert

Job Title: Sales Manager

Job Type: On-site, Full-time

Reporting Line: Managing Director

Department: Sales and Business Development

Location: Abuja, Nigeria

Company Overview

Our client is a newly established Nigerian franchise of an established international consumer electronics and home appliances brand, known for making quality technology affordable. The company is launching in Abuja, with plans to expand across Nigeria and West Africa.

Role Summary

The Sales Manager will build the company's sales engine in Abuja from the ground up, selling an established international product range, winning its first retail and B2B customers, building a dealer network and hitting revenue targets in the launch year. This person sells directly while laying the foundations for a future sales team.

Key Responsibilities

Sales Strategy and Revenue

• Develop and execute the Nigeria sales strategy and launch-year revenue plan across product categories

• Build and manage a healthy pipeline in a CRM; forecast accurately and report weekly

• Establish pricing, discounting and quotation processes within franchisor guidelines

Channel and Dealer Development

• Build and manage a network of dealers, retailers and distributors in Abuja and surrounding states

• Own dealer onboarding, credit terms and performance reviews

• Drive retail sales and store performance

B2B and Project Sales

• Win B2B and project sales from corporate offices, hotels, real estate developers, schools, hospitals and public-sector buyers

• Package product solutions for large orders and tenders

Stock, Marketing and Customer Experience

• Work with the franchisor and finance on demand forecasting and stock planning

• Work with the Branding and Marketing Lead on promotions, seasonal campaigns and in-store activations

• Make sure customers get smooth delivery, installation and warranty support; drive repeat business and referrals

• Gather customer, dealer and competitor feedback on pricing, range and service

Team Building

• Help recruit, onboard and coach future sales staff as the business grows
  

Education, Qualification and Experience

Essential Requirements

• 5+ years in sales, including 2+ years owning a target or leading a small team

• Proven record of beating revenue targets in the Nigerian market

• Experience building or managing dealer and distributor networks

• Strong Abuja network and confidence opening doors with new customers

• Comfortable with CRM tools (HubSpot, Zoho, Salesforce or similar) and sales reporting

• Excellent negotiator and communicator

• Self-starter who is hard-working, comfortable with start-up pace and willing to wear multiple hats

• Based in Abuja and available full-time and exclusively

Strongly Preferred

• Consumer electronics, home appliances, telecoms or consumer durables sales in Nigeria

• B2B, corporate or public-sector sales experience in Abuja

• Existing Abuja customer or distributor network in the category

• Franchise or new-market launch experience

• Bachelor's degree or HND in Business or Marketing