Sales Manager
We are seeking a strategic and results-driven Sales Manager to lead and develop sales operations within the paints and coatings sector. This role combines strategic sales planning with hands-on leadership, overseeing retail (showroom) sales operations (B2C) while managing B2B and project based sales channels. The Sales Manager will play a key role in setting sales direction, expanding market presence, and driving sustainable growth across the Iraqi market.
Requirements
Strategic Sales Leadership
- Develop and execute sales strategies and annual sales plans aligned with business objectives and market opportunities.
- Define sales targets, channel strategies, and growth priorities across showroom (B2C) and B2B segments.
- Analyze market trends, customer behavior, and competitor positioning to support strategic decision-making.
- Identify new market opportunities, geographic expansion areas, and high-potential customer segments.
Sales Operations & Execution
- Oversee and manage sales performance across all company showrooms (B2C retail sales), regardless of number or location.
- Lead and manage B2B and project-based sales operations, including contractors, corporate clients, and distributors.
- Supervise showroom sales teams and ensure consistent sales standards, pricing execution, and customer experience.
- Implement pricing strategies, promotions, and sales campaigns across all sales channels.
Relationship & Channel Management
- Build and maintain strong relationships with contractors, project owners, consultants, and key retail customers.
- Strengthen distribution and dealer networks to increase market coverage and sales penetration.
- Coordinate closely with technical, supply chain, and logistics teams to support sales objectives.
Reporting & Performance Management
- Monitor sales KPIs, showroom performance, and channel profitability.
- Prepare sales forecasts, performance reports, and strategic market insights for management.
- Ensure compliance with company policies, ethical sales practices, and brand standards.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.
- 5–8 years of sales experience, preferably within paints, coatings, construction materials, or related industries.
- Proven experience in sales strategy development and execution.
- Strong background in managing showroom (retail) sales and B2B / project-based sales.
- Solid understanding of the Iraqi market, including retail, contractor, and project channels.
- Excellent leadership, negotiation, and communication skills.
- Proficiency in MS Office and CRM systems.
- Good command of Arabic and English.
Key Attributes
- Strategic thinker with strong execution capability
- Commercially driven and market-focused
- Strong leadership and people management skills
- Analytical and data-driven decision maker
- Professional, adaptable, and growth-oriented
Benefits
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
- Performance Bonus