Sales Manager

Job Overview

Equistar International College is seeking a dynamic and results-driven Sales Manager to drive student recruitment, business development and strategic partnerships. This role is responsible for achieving student enrolment targets, expanding recruitment channels and strengthening relationships with education agents, schools and corporate partners across Singapore and the Greater China region.

The successful candidate will play a key role in growing the College's student population by identifying new market opportunities, developing recruitment strategies and delivering exceptional consultation services to prospective students and parents.

Key Responsibilities

Student Recruitment & Sales

• Develop and implement recruitment strategies to achieve student enrolment targets for the College's academic programmes.
• Manage the entire student recruitment cycle, from lead generation and consultation to application, admission, and enrolment.
• Conduct professional programme consultations for prospective students and parents, providing accurate information on courses, admissions requirements, and study opportunities in Singapore.
• Follow up on enquiries promptly and effectively to maximise conversion rates.
• Maintain accurate records of leads, recruitment activities, and sales performance using the College's CRM or student management system.
• Prepare regular sales reports, recruitment forecasts, and pipeline analysis for Management.

Business Development

• Identify and develop new business opportunities to expand student recruitment channels.
• Build and maintain strong relationships with education agents, overseas recruitment partners, schools, colleges, universities, and corporate organisations.
• Negotiate and manage partnerships with recruitment agencies and education consultants.
• Evaluate recruitment partner performance and recommend improvements to maximise enrolment outcomes.
• Identify new recruitment markets and develop strategies to increase the College's market presence.

Marketing Collaboration

• Work closely with the Marketing team to support student recruitment campaigns and promotional activities.
• Provide market intelligence and recruitment insights to improve campaign effectiveness.
• Participate in education fairs, seminars, webinars, open houses, school visits, and promotional events locally and overseas.
• Represent the College professionally to enhance brand awareness and attract prospective students.

Team Leadership

• Lead, motivate, and coach the student recruitment team to achieve departmental KPIs.
• Set recruitment targets and monitor individual and team performance.
• Develop sales strategies and best practices to improve enquiry conversion and student enrolment.
• Foster collaboration between the Sales, Marketing, Academic, and Operations teams to deliver an excellent student experience.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Education, Communications or a related discipline.
• At least 5 years of experience in sales, business development, student recruitment or account management, preferably within the education or international education industry.
• At least 2 years of experience in a supervisory or managerial role.
• Proven track record of achieving sales, business development, or student recruitment targets.
• Strong business development, negotiation, and relationship management skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build rapport with prospective students, parents, education agents, and business partners.
• Good understanding of international student recruitment and the Greater China education market will be an advantage.
• Willingness to travel locally and overseas for recruitment events and business development activities when required.
• Proficient in Microsoft Office applications and CRM systems.
• Experience in private education, higher education, international schools or study abroad consulting.
• Existing network of education agents and recruitment partners across the Greater China region.
• Knowledge of Singapore's private education sector and student admission processes.
• Experience managing recruitment teams and driving enrolment growth.