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Sales Manager - Fitness and Wellness (B2B)

Job Summary

We are seeking a results-driven and relationship-oriented Sales Manager – Fitness & Wellness (B2B) to join our Commercial Team for one of our clients. The ideal candidate will be responsible for driving B2B sales growth by acquiring new business, managing strategic partnerships, and expanding the company's presence within the fitness and wellness industry. The Sales Manager will play a key role in identifying new market opportunities, building long-term client relationships, and achieving ambitious revenue targets.

Key Responsibilities

  • Develop and execute B2B sales strategies to achieve monthly, quarterly, and annual revenue targets.

  • Identify, prospect, and acquire new business opportunities across gyms, fitness studios, wellness centers, sports clubs, corporate wellness providers, healthcare providers, and other fitness and wellness organizations.

  • Manage the full sales cycle from lead generation and qualification through proposal, negotiation, contract signing, and client onboarding.

  • Build and maintain strong relationships with key decision-makers and strategic partners.

  • Conduct sales presentations, product demonstrations, and commercial meetings to effectively communicate the company's value proposition.

  • Prepare customized proposals, pricing, and commercial offers based on client requirements.

  • Collaborate closely with Marketing, Customer Success, Product, and Operations teams to ensure successful client onboarding and account growth.

  • Monitor market trends, competitor activities, and customer feedback to identify new business opportunities and improve sales strategies.

  • Maintain accurate sales pipeline, forecasts, and CRM records while providing regular performance reports.

  • Represent the company at industry events, exhibitions, and networking opportunities to generate new business.

Qualifications

  • 4–6 years of experience in B2B sales.

  • Previous experience in the fitness and wellness industry is mandatory.

  • Proven experience managing the full B2B sales cycle and achieving sales targets.

  • Experience managing strategic accounts and enterprise clients is highly preferred.

Technical Skills

  • Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho CRM, or similar).

  • Sales forecasting and pipeline management.

  • Proposal preparation and contract negotiation.

  • Microsoft Office Suite and Google Workspace.

  • Strong presentation and business communication skills.

Competencies

  • Strong negotiation and closing skills.

  • Excellent relationship-building and stakeholder management abilities.

  • Commercial mindset with strong business acumen.

  • Results-oriented with a proactive approach to business development.

  • Strong communication and presentation skills.

  • Excellent time management and organizational abilities.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Adaptability, resilience, and a customer-first mindset.

Must-Have Requirements

  • Proven B2B sales experience is mandatory.

  • Previous experience in the fitness and wellness industry is mandatory.

  • Demonstrated ability to build and manage long-term relationships with business clients.

  • Proven track record of consistently achieving or exceeding sales targets.

See also

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