Sales Manager – Food and Beverage

About M2 Ingredients

M2 Ingredients is a leading organic functional mushroom company dedicated to producing high-quality mushroom ingredients for customers around the world. We are committed to operational excellence, innovation, and creating trusted partnerships that help bring the benefits of functional mushrooms to more people. Our team takes pride in delivering quality products while fostering a culture built on accountability, curiosity, collaboration, and continuous improvement.

Our Mission & Values

At M2 Ingredients, our mission is simple: To be the most TRUSTED mushroom company. Our values guide how we work every day:

Honor Your Commitments - We value accountability, clear processes, compassion, and respect.

Seek to Understand - We lead with honesty, transparency, recognition, respect, and humility.

Sweat the Details - We take pride in our work and believe strong processes and consistency create exceptional results.

Why Join M2 Ingredients?

We are seeking a driven, results-oriented Sales Manager – Food & Beverage to accelerate growth, expand customer relationships, and bring our innovative functional mushroom ingredients to new markets. This role offers the opportunity to drive business development across food and beverage, foodservice, dietary supplements, and emerging applications, with a particular focus on ready-to-drink (RTD) beverages and coffee.

The ideal candidate brings established industry relationships, strong commercial expertise, and a passion for identifying new opportunities. This individual will develop strategic accounts, drive new customer acquisition, and collaborate with cross-functional teams to deliver innovative ingredient solutions. You'll play a key role in expanding M2 Ingredients' market presence, building long-term customer partnerships, and contributing directly to the company's continued growth and success.

Position Overview

The Sales Manager – Food & Beverage is responsible for driving sales growth across M2 Ingredients’ commercial portfolio, including food and beverage, foodservice, dietary supplements, and other emerging applications. This role leverages established industry relationships to develop new customers, expand strategic accounts, and identify opportunities for M2’s functional mushroom ingredients and innovative technologies. Experience in ready-to-drink (RTD) beverages and coffee is particularly valuable, while the ability to develop business across all market segments is essential. The Sales Manager collaborates with cross-functional teams to execute commercial plans and support long-term growth, quality, and customer success.

Key Responsibilities

• Achieve annual sales goals within budget; monitor performance, identify gaps, and implement corrective action plans.
• Develop and retain customer accounts across food and beverage, foodservice, dietary supplements, and other relevant market segments, primarily in North America, with international opportunities as regulatory approvals allow.
• Identify and develop cross-segment opportunities, including foodservice beverage programs, supplement formulations, and new product launches, in collaboration with customers and internal technical teams.
• Build annual customer-level sales forecasts and monthly forecasts by customer and SKU; conduct quarterly performance reviews.
• Develop and negotiate sales contracts, pricing, and commercial terms to optimize business value and financial return.
• Partner with R&D, Marketing, Production, Customer Service, Logistics, Warehouse, and Finance to develop and execute sales plans and communicate customer needs.
• Represent M2 Ingredients at relevant industry trade shows, conferences, and customer meetings.
• Monitor trends, customer needs, competitive activity, and industry data across food and beverage, foodservice, dietary supplements, and emerging applications; share insights and recommend proactive strategies.
• Maintain awareness of customer quality, regulatory, and logistics requirements and promptly escalate food safety or quality concerns to authorized personnel.