Sales Manager

Brand Management and Market Expansion

· Implement implements the strategies and vision set out by overseeing the sales.

· day-to-day tasks to enhance the visibility and reputation of alumina continuous fibre products.

· Identify and explore new market opportunities and potential customer segments.

· Develop and maintain relationships with industry influencers, trade associations, and strategic partners.

Sales Strategy

· Implement and execute sales strategy for alumina continuous fibre products.

· Conduct market research and analysis to stay updated on industry trends, competitor activities, and customer needs.

· Build and maintain relationships with key customers, distributors, and sales channels.

· Investigate factors impacting sales performance.

Marketing Strategy

· Implement and execute effective marketing strategies to promote alumina continuous fibre products.

· Establish customer relationship management (CRM) systems and guidelines to manage customer relationships.

· Conduct market research to identify customer preferences, needs, and trends.

· Define the product positioning, value proposition, and differentiation strategies.

· Plan and execute marketing campaigns, including digital marketing, advertising, trade shows and other promotional activities.

Sales Performance and Revenue Growth

· Monitor sales performance and track key metrics to achieve revenue targets.

· Analyse sales data, market trends, and customer feedback to identify areas for improvement.

· Execute sales forecasting models, sales plans, and budgets.

· Execute comprehensive sales and distribution strategy to maximise sales opportunities.

· Execute sales and distribution policies that reflect the organisation's goals.

· Provide input on sales commission structure and key performance indicators to help monitor targets.

· Support pricing strategies align with profitability goals.

Team Leadership:

· Recruit, train, and manage a high-performing sales and marketing team.

· Set clear performance objectives, provide regular feedback, and facilitate professional development.

· Direct the Sales team in generating proposals that define a clear path to client satisfaction and revenue growth.

· Foster a collaborative and results-driven culture within the sales and marketing department.

· Ensure effective communication and coordination with other departments, such as production R&D, and customer support.