Sales Manager - Michigan

SurfacePrep is seeking a Sales Manager to lead and develop a team of outside sales professionals serving industrial manufacturing customers across Michigan. This role is responsible for driving profitable growth, coaching and developing sales talent, strengthening customer relationships, and executing strategic sales initiatives across a diverse portfolio of industrial products and services.

The ideal candidate is a proven industrial sales leader who enjoys both developing people and working directly with customers to grow business.

What You'll Do

• Lead, coach, and develop a team of outside sales representatives across Michigan, providing ongoing mentoring, field support, and performance coaching.
• Drive revenue growth, profitability, and market share expansion by executing strategic sales plans and identifying new business opportunities.
• Partner with sales representatives on key customer relationships, major account opportunities, contract negotiations, and strategic growth initiatives.
• Conduct regular customer visits, ride-alongs, and territory reviews to strengthen customer engagement and improve sales effectiveness.
• Analyze sales performance, pipeline activity, and market trends to guide decision-making and maximize territory potential.
• Ensure effective CRM utilization, forecasting, and opportunity management across the team.
• Collaborate with operations, customer service, marketing, product management, and supplier partners to deliver exceptional customer experiences and support business growth.
• Recruit, onboard, and develop top sales talent while fostering a culture of accountability, teamwork, and continuous improvement.
• This role requires approximately 50%–70% travel throughout Michigan and surrounding territories to support customer relationships, business development efforts, and sales growth initiatives.