Sales Manager (Off Premise)

Position Summary:

The Off-Premise Sales Manager is responsible for proactively growing Peachtree Catering & Events’ off-premise catering business through outbound prospecting, relationship development, consultative sales, and strategic business development. This role is expected to identify and pursue new business opportunities, cultivate long-term client, referral, and venue relationships, and build a strong pipeline of self-generated opportunities rather than relying primarily on inbound inquiries.

Working closely with the Director of Sales & Business Development, the Off-Premise Sales Manager helps execute the company’s strategy for increasing off-premise revenue, diversifying its event portfolio, and expanding Peachtree’s presence throughout the Greater Philadelphia region. This includes researching and targeting prospective clients, venues, planners, corporate organizations, nonprofit groups, and industry partners; initiating outreach; conducting discovery conversations, presentations, and site visits; developing proposals; negotiating contracts; and closing business.

The Off-Premise Sales Manager also manages incoming off-premise inquiries and serves as the primary sales contact throughout the sales process. Once an event is booked, events will generally transition to the Event Coordination team so the Off-Premise Sales Manager can remain focused on prospecting, business development, and revenue generation. In limited circumstances, including short-turnaround events or periods of peak operational demand, the Off-Premise Sales Manager may be asked by the Director of Sales & Business Development to provide event coordination support.

The role collaborates closely with Culinary, Beverage, Operations, Event Coordination, Service, Staffing, Marketing, and company leadership to develop customized event experiences that meet client expectations while supporting operational feasibility and profitability.

Success in this role requires an entrepreneurial mindset, demonstrated success generating new business, exceptional relationship-building skills, strong sales judgment, and the discipline to maintain consistent outbound business development activity.

Responsibilities:

Prospecting and Business Development

• Proactively identify and pursue new business opportunities through cold calling, strategic outreach, networking, referrals, industry engagement, and relationship development.
• Build and maintain a strong sales pipeline by consistently generating and qualifying new leads through outbound business development efforts.
• Research and target prospective clients, venues, corporate organizations, nonprofit groups, planners, hotels, destination management companies, professional service firms, and other industry partners.
• Initiate and conduct discovery calls, introductory meetings, presentations, venue visits, and site walkthroughs with prospective clients and referral partners.
• Develop and maintain strong relationships with venues, event planners, vendors, corporate clients, nonprofit organizations, and other industry partners.
• Identify and cultivate exclusive, preferred, and other strategic venue relationships that support the long-term growth of Peachtree’s off-premise business.
• Maintain consistent prospecting activity and work toward established goals for outbound activity, lead generation, appointments, pipeline development, and revenue production.
• Research competitors, market conditions, and emerging event trends to identify new opportunities and strengthen Peachtree’s competitive position.
• Work with the Director of Sales & Business Development to develop and execute annual sales strategies for corporate, social, nonprofit, wedding, and other targeted market segments in support of established goals for new client acquisition, repeat business, revenue growth, and market diversification.
• Work closely with the Director of Sales & Business Development to identify target markets, prospective accounts, strategic relationships, and other opportunities to increase off-premise revenue.

Direct Sales

• Manage incoming off-premise inquiries generated through phone, website, referrals, marketing campaigns, and other sources.
• Respond to event inquiries in a timely manner and within established department response standards.
• Manage the full sales lifecycle for off-premise business from initial contact through contract execution.
• Conduct client consultations, venue visits, and site walkthroughs.
• Develop customized event proposals and recommend menus, services, rentals, and event logistics.
• Prepare, negotiate, and execute event contracts and subsequent revisions.
• Answer contractual, pricing, and preliminary planning questions for prospective and booked clients.
• Serve as the primary client contact throughout the sales process until the event is formally transitioned to Event Coordination.
• Plan and participate in tastings, networking events, open houses, familiarization events, trade shows, and other sales initiatives.
• Consult with Culinary, Beverage, Event Coordination, Service, Staffing, and Operations teams to develop customized proposals as needed.

Pipeline and Sales Administration

• Maintain an organized and responsive sales pipeline, ensuring consistent follow-up, accurate documentation, and reliable forecasting.
• Maintain proficiency in Reserve Interactive (INFOR) and other company software platforms.
• Prepare proposals, contracts, amendments, and event documentation accurately and efficiently.
• Ensure company pricing policies, contractual standards, and billing procedures are consistently followed.
• Recommend pricing updates, package enhancements, and other sales opportunities for consideration by the Director of Sales & Business Development.
• Monitor projected event profitability and identify opportunities to maximize revenue while maintaining client satisfaction and operational feasibility.
• Ensure complete and accurate event information is documented before transition to the Event Coordination team.
• Maintain accurate information regarding lead sources, prospecting activities, booked business, lost business, and pipeline status to support department forecasting and business development planning.

Event Transition and Operational Support

• Partner with Event Coordination to ensure a clear, timely, and complete transition of booked events from Sales into the planning and execution process.
• Provide Event Coordination and Operations with client history, expectations, contractual commitments, and other relevant information developed during the sales process.
• Remain available as a sales resource after transition when questions arise regarding contractual commitments, pricing, or information established during the sales process.
• As directed by the Director of Sales & Business Development, provide event coordination support for short-turnaround events, peak operational periods, or other situations where additional operational coverage is necessary.
• Event coordination responsibilities are intended to supplement departmental needs when necessary and are not the primary function of this position.

Cross-Departmental Collaboration

• Partner with Culinary leadership to develop customized menus and event concepts that meet client needs and can be executed successfully.
• Collaborate with Operations, Event Coordination, Service, and Staffing to ensure proposed events are operationally feasible and appropriately supported.
• Work with Marketing to support off-premise campaigns, promotional initiatives, portfolio development, prospecting efforts, and business development strategies.
• Contribute to cross-departmental initiatives involving pricing, menu development, standard operating procedures, strategic partnerships, and operational improvements.
• Proactively communicate emerging opportunities, recurring challenges, client feedback, and operational concerns to the Director of Sales & Business Development and relevant department leaders.
• Seek opportunities to strengthen collaboration between Sales and Event Coordination and promote a consistent client experience from initial inquiry through event execution.

Strategic and Departmental Collaboration

• Partner with the Director of Sales & Business Development to execute strategic initiatives that support the growth and diversification of the off-premise business.
• Provide market observations, client feedback, pipeline information, and competitive insights to support department planning and decision-making.
• Attend weekly sales meetings and other relevant company planning meetings.
• Provide regular updates regarding outbound activity, pipeline development, prospective partnerships, market trends, and business opportunities.
• Support department-wide initiatives and provide sales coverage as business demands require.
• Represent Peachtree professionally at networking events, industry functions, tastings, venue visits, client meetings, and catered events.