Sales Manager

About the Role

Organic Spices is seeking a dynamic, results-driven Sales Manager (SM) to join our team. This is a high-visibility role responsible for driving retail sales, managing pricing and promotions, and optimizing product merchandising across assigned key accounts.

In this role, you will be instrumental in expanding our brand presence by acquiring new accounts, maximizing existing partnerships, and building sustainable, long-term relationships with distributors. You will also oversee and coach one direct report to support analytical insights and distributor account management.

Key Responsibilities

• Business & Account Development

  • Proactively develop OSI business across existing and new retail accounts.

  • Execute targeted sales strategies using trade shows, email campaigns, phone outreach, promotions, and in-person meetings.

  • Maintain a high degree of autonomy to decide on account development strategies, product assortments, and custom promotional programs (reviewed with the COO).

• Sales Performance & Financial Management

  • Drive annual sales growth, achieve trade spend targets, and meet or exceed monthly/quarterly forecast projections and sales goals.

  • Analyze sales data and shipping metrics to track performance and optimize overall results.

  • Make independent decisions regarding trade fund allocations, monthly item-level forecasting, and gap analysis to create commercially viable proposals.

• Sales Planning & Strategy

  • Utilize Sales Planning Tools to manage volume, promotional planning, and departmental budgeting.

  • Execute programs in alignment with Spicely Organics and customer software/protocols while exercising discretion over roll-out timing.

• Inventory & ERP Management

  • Maintain timely communication and accurate forecasting for spices and blends within the ERP system to prevent inventory shortages and minimize lost sales.

  • Proactively monitor and manage inventory and product assortments staged at distributor or customer warehouses to minimize Out of Stock (OOS) occurrences.

• Relationship Building & Team Leadership

  • Build strong, strategic relationships with buyers and category managers to deepen account penetration and maximize sales revenue.

  • Direct, mentor, and coach one direct report assisting with distributor management and data analysis.

  • Take full ownership of the overall financial performance and profitability of assigned accounts.

• Travel & Events

  • Represent the brand at trade shows, regional events, and corporate meetings as needed (includes weekend travel up to 2 weekends per year).

Qualifications & Requirements

Education & Experience

• Education: BA/BS degree in Business, Marketing, or a related field required (MA/MBA preferred).

• Experience: 3–5 years of experience in CPG or long-term sales relationship management, including direct sales management experience.

• Track Record: Proven history of sales success, consistently exceeding quotas and sales targets.

• Leadership: Prior experience leading, managing, and coaching team members preferred.

Software & Technical Skills

• Required Platforms: MYUNFI, KeHE Connect, and standard ERP systems (e.g., NetSuite or similar).

• Preferred Platforms: Data analytics tools such as STRATUM and SPINS.

• Core Software: Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, and Word).

Competencies & Abilities

• Excellent analytical, problem-solving, organizational, negotiation, and planning capabilities.

• Strong written and verbal communication skills.

• Exceptional interpersonal and people management skills.

• Proven ability to succeed and multi-task in a fast-paced, dynamic environment.

• Willingness and ability to travel up to 2 weekends per year for industry events.