Sales Manager
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About the Role
Our Client is looking for an experienced Sales Manager to lead its sales strategy, expand market reach, and drive revenue growth. The ideal candidate will have a strong sales background in the B2B and B2G market, excellent negotiation skills, and a passion for African-made products.
The role will start on a consultancy basis for 6-months which would extend to a full-time role based on performance and business growth driven.
Responsibilities
Sales Strategy & Business Development
- Develop and implement sales strategies to achieve revenue and market expansion targets.
- Identify and pursue new business opportunities, including partnerships, distributors, and direct sales to businesses.
- Build and maintain strong relationships with key clients, including government agencies, security services, and corporate clients.
- Lead and manage the sales team, setting clear goals and providing guidance to achieve targets.
Market Expansion & Customer Engagement
- Research and analyze market trends to identify new customer segments and sales opportunities.
- Expand Shoefabriek’s market share locally and internationally by engaging new distributors and retailers.
- Develop and maintain relationships with existing and potential customers, ensuring high levels of customer satisfaction.
Sales Operations & Performance Monitoring
- Oversee the sales pipeline, ensuring timely follow-ups and conversion of leads.
- Track sales performance using KPIs and CRM tools, and report regularly to management.
- Collaborate with the production and fulfillment teams to ensure seamless order processing and delivery.
- Lead pricing strategy discussions to balance competitiveness with profitability.
Brand Promotion & Representation
- Represent our client at trade shows, industry events, and business forums to promote our brand.
- Work closely with the marketing team to develop sales campaigns and promotional materials.
- Serve as a key advocate for Made-In-Ghana products in domestic and international markets.
Requirements
- Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
- 5+ years of experience in sales, business development, or key account management, preferably in manufacturing, footwear or FMCG sectors.
- Proven track record of B2B and B2G sales success in Ghana or other African markets.
- Experience working with government procurement processes and corporate clients is a plus.
- Strong negotiation and closing skills.
- Excellent relationship management and networking abilities.
- Results-driven mindset with the ability to meet and exceed targets.
- Solid understanding of market trends, pricing strategies, and sales analytics.
- Ability to work in a fast-paced, target-driven environment.
- Proficiency in CRM software, Microsoft Office, and sales tracking tools.