Roles &Responsibilities

Sales & Business Development

• Develop and implement sales strategies and business plans to optimize sales, margins and profitability, and identify new business opportunities including new outlets.

• Meet sales targets and contribute to the branch's monthly sales goals.

• Monitor market trends, competitor activities and customer feedback to identify emerging markets, market shifts and business opportunities, while staying fully aware of new products and competition status.

• Analyze potential new outlet locations for bidding, considering location, customer buying power and projected revenue.

• Prepare and present sales forecasts, revenue and expense reports, and budgets to the management team.

Outlet & Retail Operations

• Oversee the day-to-day operations of multiple retail outlets (including remote management), ensuring efficiency, productivity, cleanliness and thorough quality control.

• Process sales using the Point-of-Sale (POS) system, handle all payment types including foreign currency, and ensure end-of-shift cash reconciliation; advise cashiers on sales issues.

• Modify and customize the existing POS system modules to support new outlets.

• Manage inventory levels, stock replenishment and loss prevention, ensuring product availability on the selling floor without excessive stock holding.

• Use AI tools to automate processes from inventory management to daily sales reporting.

• Manage company bank accounts, including invoice payments, scheduled transfers and payment gateways.

• Maintain all sales and GST records for auditing purposes.

• Ensure all operations comply with local regulations, workplace safety requirements and company policies.

Team Leadership & People Management

• Lead, coach and motivate a team of 7–8 staff (sales team and cashiers) to achieve targets and enhance performance; allocate tasks to each staff member.

• Conduct daily store walk-throughs, roll calls and briefings to communicate key objectives, customer feedback and sales performance.

• Encourage teamwork and clear communication to maintain a positive work environment, ensuring adherence to HR policies at store level.

• Prepare job scopes, roles and responsibilities for staff replacement, and support the recruitment process in an HR capacity.

Customer Service &Relationships

• Greet customers, handle enquiries, resolve complaints promptly and professionally, and promote products to boost sales.

• Build and promote strong, long-lasting customer relationships by understanding customer needs.

• Build and maintain strong relationships with key contractors and vendors, and identify new vendors for lower-cost sourcing.

• Collaborate with internal departments (merchandising, marketing, supply chain) to ensure smooth order processing and timely deliveries.

• Represent the store and brand in a professional and positive manner.

Others

• Perform any other ad-hoc duties as assigned by Management.