Sales Manager

COGO Nation is a financial services company built on three pillars: Educate · Loan · Invest. Through our divisions — Cogo Capital, Lake City Servicing, and the Lee Arnold System — we teach real estate investors, fund their deals through private lending, and help them build lasting wealth. Our team works together across every division to deliver an experience our clients can trust from first lesson to final payoff.

Sales Manager

Lee Arnold System | A COGO Nation Company
Coeur d'Alene Idaho | On Site

Serve People. Build Skill. Drive Results.

Do You Love People?

Do you find real satisfaction in helping someone discover what they're capable of? Do you see potential in others, invest in their success, and take pride in watching them achieve something they once thought was out of reach?

That's where great leadership starts for us.

At Lee Arnold System, we help people gain the knowledge, tools, and strategies to pursue opportunities in real estate investing and private lending. Our Business Development Consultants guide prospective clients through important decisions about their future. We believe those conversations should be built on genuine care, honest guidance, and a commitment to helping people succeed.

We're looking for an experienced Sales Manager who brings that same commitment to leading our team.

You'll get to know your consultants, understand what motivates them, develop their strengths, and help them overcome the obstacles holding them back. You'll celebrate their wins, challenge them to improve, and hold them to the standards you've established together.

Caring about people sometimes means having difficult conversations, giving candid feedback, and holding them accountable. Great leaders know how to do those things while building trust and earning respect.

This is a full-time, non-selling leadership role where your success comes through the success of the people you lead.

The Opportunity

We're investing in a stronger sales organization through better performance data, coaching tools, training, and a culture of exceptional service.

You'll lead our Business Development Consultants as they help prospective clients understand our educational programs and determine whether those programs are right for their goals and circumstances.

You'll have the opportunity to develop individual consultants, build a more capable and consistent team, and work directly with executive leadership to improve how we serve our clients and achieve our business goals.

We believe developing people and delivering results go hand in hand. You'll be accountable for both.

What You Will Do

Lead and Develop Your People

· Coach each consultant individually, using performance data, call reviews, and direct observation to identify opportunities and build the skills that improve their results.

· Lead regular one-on-one coaching, side-by-side development, team training, and new-hire onboarding.

· Recognize achievement, challenge strong performers, support developing consultants, and address underperformance with clarity, fairness, and respect.

· Participate in hiring and staffing decisions, establish clear expectations, and exercise appropriate performance management authority.

Drive Sales Performance and Accountability

· Own the team's sales results, including revenue, conversion, consultant productivity, and pipeline performance.

· Maintain consistent follow-up, pipeline discipline, and accurate sales activity in HubSpot.

· Set individual and team goals, track progress, and hold consultants accountable for their commitments.

· Ensure consistent execution of established sales processes and partner with executive leadership on opportunities to improve them.

Build Consultative Selling Skills and Client Trust

· Teach consultants to ask thoughtful questions, listen carefully, understand each prospect's goals and circumstances, communicate value, address concerns, and confidently ask for a decision.

· Reinforce honest, client-centered selling that helps prospective clients understand program suitability, realistic expectations, and the work required to pursue their goals.

· Uphold ethical sales practices, including accurate program representations, required disclosures, and a firm prohibition on income or results guarantees. Review sales conversations, address concerns promptly, and partner with Compliance to reinforce standards.

Lead the Culture on the Sales Floor

· Lead daily sales huddles and set the standard for preparation, professionalism, punctuality, positive energy, and follow-through.

· Create an environment where people feel supported, challenged, respected, and responsible for their results.

· Partner with Marketing, Client Success, Cogo Capital, and executive leadership to strengthen training, lead quality, sales execution, and the client experience.

What Success Looks Like

· The team knows its numbers and owns its results

· Calls demonstrate energy and conviction, and consultants ask better questions instead of allowing prospects to remain comfortable and undecided

· Consultants spend less time listing features and more time discovering what the prospect wants to change

· Follow-up is consistent, pipelines are accurate, and opportunities do not disappear through lack of attention

· Coaching is specific, frequent, and tied to observable behavior and measurable improvement

· Prospects receive clarity, confidence, and a realistic understanding of the work required; individual results are never guaranteed

· Strong performers are challenged, developing reps are supported, and missed commitments are addressed directly