Sales Manager

Job Purpose:

Lead, develop, and support the dealership sales team while driving vehicle sales performance, customer satisfaction, and operational excellence. The Sales Manager is responsible for coaching, training, motivating, and managing sales staff to achieve dealership sales objectives and maintain a high-quality customer experience.

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Key Responsibilities:

Sales Leadership & Team Development

• Hire, train, mentor, motivate, and monitor the performance of Sales Consultants
• Support ongoing development and coaching of the sales team
• Assist with onboarding and training new sales employees
• Establish clear performance expectations and accountability standards for sales staff
• Conduct daily sales meetings, training sessions, and performance reviews as needed
• Foster a positive, professional, and team-oriented work environment
• Assist with staffing and scheduling to support dealership sales operations

Sales Performance & Customer Experience

• Establish and work toward daily, weekly, monthly, and annual sales objectives
• Monitor individual and team sales productivity, closing ratios, and overall performance
• Support the dealership’s sales process and customer experience standards
• Assist Sales Consultants throughout the sales process to help close deals and resolve customer concerns
• Maintain strong customer satisfaction and retention through professional customer interactions
• Utilize dealership tools, CRM systems, and follow-up processes to ensure effective customer communication
• Ensure timely follow-up with customers and support team accountability regarding lead management and customer communication
• Work collaboratively with Finance, Service, and other dealership departments to support dealership operations and customer satisfaction

Administrative & Operational Responsibilities

• Attend manager meetings and training sessions as requested
• Maintain accurate sales records, reports, and documentation
• Monitor compliance with dealership policies, procedures, and manufacturer guidelines
• Assist management with implementing sales strategies, promotions, and operational initiatives
• Uphold confidentiality regarding customer, employee, and dealership information
• Follow all dealership policies, procedures, and operational standards
• Perform additional duties and responsibilities as assigned by management

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