Sales & Marketing (Advanced Marketing) Leader

**About Your Next Opportunity**

HTC is seeking a **Sales & Marketing (Advanced Marketing) Leader** to join our team. This is a senior leadership role for an experienced professional with a strong background in advanced marketing, sales strategy, demand generation, and revenue growth.

You will connect marketing strategy with sales execution, ensuring campaigns, channel investments, and go-to-market initiatives deliver measurable business results. You’ll partner with product, finance, sales, and regional teams to strengthen HTC’s brand, customer engagement, and commercial performance across key markets.

**Job Responsibilities**

• Lead sales and marketing initiatives and align teams around shared business goals and metrics
• Develop and execute integrated marketing and go-to-market strategies that drive growth
• Own the full marketing funnel, from brand awareness and demand generation through pipeline acceleration and customer retention
• Develop and manage the annual marketing budget based on business priorities and performance data
• Present marketing performance, insights, and strategic recommendations to senior leadership
• Partner with product teams to translate HTC’s hardware and software roadmap into compelling value propositions and market positioning
• Lead performance marketing programs across paid search, digital advertising, social media, affiliate, and lifecycle marketing
• Establish attribution, analytics, and reporting to measure channel performance and improve marketing efficiency
• Drive sales enablement through tools, collateral, competitive insights, and training materials
• Collaborate with regional and channel partners to adapt global strategies for local markets
• Monitor competitors, market trends, and customer insights to identify new growth opportunities
• Build, mentor, and develop a high-performing sales and marketing team

**Basic Qualifications**

• 15+ years of experience in sales and marketing
• Senior-level experience managing both sales and marketing responsibilities, including budget or P&L ownership
• Proven success developing and executing go-to-market strategies in consumer electronics, technology hardware, or a related industry
• Strong knowledge of marketing analytics, CRM systems such as Salesforce, and marketing automation platforms
• Experience managing and scaling teams of 10+ across multiple functions or geographies
• Demonstrated success driving revenue growth through direct sales and digital marketing channels

**Preferred Qualifications**

• Experience in advanced, performance, or demand-generation marketing
• Strong cross-functional leadership, analytical, and strategic planning skills
• Experience in XR, VR, AR, wearables, or consumer technology
• Experience with multi-touch attribution and marketing performance optimization
• Knowledge of channel and retail partner marketing, including co-op advertising and MDF programs
• MBA or advanced degree in marketing, business, or a related field
• Experience working in a global or multi-regional organization
• Ability to influence executive and board-level stakeholders through clear, data-driven recommendations

HTC is an equal-opportunity employer that values diversity. We are committed to providing equal employment opportunities without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status protected by law.

HTC’s privacy policy is available here: https://www.htc.com/us/terms/privacy/