Sales & Marketing Executive

As a Business Development Executive for AARUM, individual will be responsible marketing and sales of our application in the childcare sector. They will operate as a high-impact individual contributor--tandemly working with Regional Head/Pan India lead/ Operations Director in the execution of go-to-market (GTM) strategy. The goal is to make our platform the gold standard for communication in the early childhood education sector. The Individual will leverage their deep industry knowledge of the Childcare sector gained through sales for development of sales strategy, cultivate centre partnerships, and ensure our tech product meets the nuanced needs of Childcare owners and parents.

· Business Development & Onboarding: Identify and approach childcare centres within assigned areas for onboarding onto Aarum application. Conduct product demos and walk clients through Aarum App features. Identify the right decision-maker at each centre and follow up till successful conversion. Maintain and update the lead tracker with contact status, appointments, and follow-ups. Respond to customer queries via call, email, and app chat within defined TAT. Log and track issues/tickets till resolution; escalate technical issues to the Manager for further tech enhancement. Maintain customer interaction records and share regular feedback. Reporting daily / weekly basis to line manager.

Brand Positioning: Develop the brand voice to build trust with school administrators/owners. Build and maintain a strong sales pipeline through prospecting, networking, and cross-selling opportunities. Analyze local market competition and strengthen the company’s brand positioning while tandemly working with Regional Head/Pan India lead/ Operations Director
Lead Generation: Identify, develop, and acquire new customer segments and market opportunities through a defined sales pitch
GTM Strategy: Define strategic problems/opportunities identified in the market during centre visits, so that AARUM can develop and present clear customer focused solutions to business partners.

· Business Development & Onboarding: Identify and approach childcare centres within assigned areas for onboarding onto Aarum application. Conduct product demos and walk clients through Aarum App features. Identify the right decision-maker at each centre and follow up till successful conversion. Maintain and update the lead tracker with contact status, appointments, and follow-ups. Respond to customer queries via call, email, and app chat within defined TAT. Log and track issues/tickets till resolution; escalate technical issues to the Manager for further tech enhancement. Maintain customer interaction records and share regular feedback. Reporting daily / weekly basis to line manager.

Brand Positioning: Develop the brand voice to build trust with school administrators/owners. Build and maintain a strong sales pipeline through prospecting, networking, and cross-selling opportunities. Analyze local market competition and strengthen the company’s brand positioning while tandemly working with Regional Head/Pan India lead/ Operations Director
Lead Generation: Identify, develop, and acquire new customer segments and market opportunities through a defined sales pitch
GTM Strategy: Define strategic problems/opportunities identified in the market during centre visits, so that AARUM can develop and present clear customer focused solutions to business partners.