Sales & Marketing Executive

Company Overview

CHOP HUP CHONG FOOD INDUSTRIES PTE LTD, established in the 1970s, manufactures barbecued meat products and meat floss snacks. With ISO22000 certification, it operates two factories in Singapore, offering OEM services and customized recipes for B2B customers.

Job Summary

Drive digital marketing and sales operations to enhance customer engagement and achieve sales targets in a dynamic food manufacturing environment.

Responsibilities

• Manage digital marketing campaigns including SEM and SEO to improve e-commerce user experience and increase online visibility
• Create engaging marketing copy tailored for diverse platforms to attract and retain customers
• Handle daily sales and marketing operations by responding to customer enquiries, preparing quotations, processing orders, arranging deliveries, and conducting follow-ups
• Coordinate with online and retail customers on product listings, promotional activities, pricing strategies, and sales initiatives to maximize revenue
• Assist in planning and executing promotional events, marketing campaigns, trade exhibitions, and preparation of marketing collateral
• Collaborate with internal teams to manage sampling, packaging artwork, and product launches ensuring timely and accurate delivery
• Execute ad hoc projects and duties as assigned, such as seasonal factory sales events (e.g., Chinese New Year Factory Sales)

Required competencies and certifications

• Minimum Diploma or ‘O’ level qualification
• At least 2 years of sales experience, preferably in F&B sales
• Proactive approach with a strong drive to achieve sales targets
• Effective negotiation and communication skills to engage customers and close sales
• Ability to work independently, maintain attention to detail, and manage multiple tasks simultaneously