SALES & MARKETING EXECUTIVE (EXCLUDING FOOD & BEVERAGE SERVICES)

Job Scope

• Identify, develop, and follow up on new business opportunities for events, exhibitions, corporate functions, roadshows, promotional activities, and related event services

• Generate sales leads through client outreach, referrals, networking, digital channels, exhibitions, and other business development activities

• Build and maintain strong relationships with existing and potential clients to develop long-term business opportunities

• Understand clients’ event objectives, requirements, budgets, and expectations, and recommend suitable event solutions

• Prepare and present event proposals, sales presentations, quotations, packages, and marketing solutions to clients

• Follow up on sales enquiries, negotiate commercial terms, and close sales opportunities to achieve company sales targets

• Attend client meetings, networking sessions, exhibitions, events, and industry activities to promote the company’s event services and capabilities

• Maintain regular communication with clients throughout the sales and event planning process

• Work closely with the project, operations, creative, and event teams to ensure client requirements are communicated accurately and projects are executed smoothly

• Assist in developing creative event concepts, promotional ideas, campaign proposals, and audience engagement initiatives

• Support the planning and execution of marketing campaigns for services, and promotional activities across online and offline channels

• Manage and update the company’s social media platforms, website content, digital advertisements, and other marketing channels

• Create and coordinate marketing materials, including brochures, event decks, presentations, newsletters, social media content, and promotional materials

• Support event publicity activities, including partnerships, media engagement, influencer collaborations, and promotional campaigns where required

• Conduct market research to understand customer requirements, competitor activities, pricing, and emerging opportunities

• Stay updated with trends in events, entertainment, lifestyle, digital marketing, social media, and audience engagement

• Track the performance of marketing campaigns, lead-generation activities, and sales initiatives and recommend areas for improvement

• Prepare regular sales reports, marketing reports, sales pipelines, client updates, and performance summaries for management review

• Maintain accurate client records, quotations, proposals, sales documentation, and project-related information

• Coordinate promotional events, roadshows, exhibitions, product launches, corporate events, and other marketing activities where required

• Provide on-site support during events when necessary to ensure client requirements and promotional activities are carried out effectively

• Handle client and customer enquiries promptly and professionally

• Work closely with suppliers, partners, venues, and other external parties where required to support event proposals and marketing activities

• Perform other sales, marketing, business development, event support, and administrative duties as assigned

Job Requirements

• At least 2 years of relevant experience in sales, marketing, events, business development, or a related field preferred

• Experience in the events, exhibitions, marketing, advertising, or related service industry will be an advantage

• Strong communication, presentation, negotiation, and interpersonal skills

• Able to identify business opportunities, follow up on sales leads, and work towards achieving sales targets

• Able to work independently with minimal supervision and collaborate effectively as part of a team

• Strong organizational and time-management skills with the ability to manage multiple clients, enquiries, and projects simultaneously

• Able to work effectively in a fast-paced environment and manage deadlines appropriately

• Creative thinking and problem-solving skills

• Self-motivated, proactive, responsible, and results-oriented

• Proficient in Microsoft Office applications, including Word, Excel, and PowerPoint

• Knowledge of digital marketing tools and channels, including social media marketing, SEO, SEM, content marketing, and digital advertising, will bean advantage

• Comfortable attending client meetings, events, exhibitions, and on-site activities at different locations when required

• Able to work outside regular office hours, including evenings, weekends, and public holidays, when required based on client or event schedules

• Adaptable and willing to take on additional responsibilities as the company and business requirements evolve

• 6-day work week

We regret that only shortlisted candidates will be notified.