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Sales Operations and Analytics Manager

Key Responsibilities

Sales Performance Management & Analytics

  • Manage sales performance tracking and reporting, including revenue, pipeline, forecast, quota attainment, conversion rates, and sales productivity metrics.

  • Support Sales Leadership with sales forecasting, target setting, pipeline reviews, and business planning activities.

  • Prepare management and board reports, dashboards, business reviews, and presentations with meaningful performance insights and recommendations.

  • Analyze sales trends, risks, opportunities, and market performance to support strategic decision-making and business growth.

Sales Operations & CRM Management

  • Manage and continuously improve sales operational processes to enhance productivity, governance, and customer experience.

  • Serve as the business owner and administrator for CRM and sales-related systems, ensuring data integrity, process compliance, and user adoption.

  • Develop and maintain sales reports, KPI dashboards, sales funnel visibility, and executive scorecards.

  • Ensure accuracy and consistency of commercial data across sales systems and reporting platforms.

Process Improvement & Automation

  • Partner with Business IT and cross-functional stakeholders to improve and automate sales processes and customer-facing workflows.

  • Gather business requirements, provide operational inputs, validate proposed solutions, and coordinate User Acceptance Testing (UAT).

  • Support system enhancements, CRM optimisation, user training, and adoption initiatives to improve operational efficiency and customer experience.

Sales Commission & Commercial Governance

  • Partner with HR, Finance, and Sales Leadership to validate sales achievements and performance data for incentive and commission calculations

  • Ensure accurate tracking of bookings, revenue attribution, sales targets, and achievement records.

  • Support governance, audit, and compliance requirements relating to sales operations and incentive administration.

Order & Revenue Operations

  • Monitor the sales order lifecycle from order creation through service delivery and billing readiness.

  • Collaborate with Product, Engineering, Operations, Customer Success, and Finance teams to support timely fulfilment, invoicing, and revenue realization.

  • Track delivery milestones and resolve operational issues impacting customer commitments or revenue recognition.

Requirements

  • Bachelor's Degree in Business, Telecommunications, Information Systems, Analytics, or related disciplines.

  • Minimum 5-8 years of experience in Sales Operations, Commercial Operations, Revenue Operations, Business Analytics, or Sales Enablement.

  • Experience supporting B2B Telecommunications, ICT, Technology, Cloud, Managed Services, or Enterprise Sales organizations.

  • Proven experience in sales performance reporting, forecasting, CRM administration, business analytics, and process improvement.

  • Experience working with cross-functional stakeholders to support system enhancements, automation, or digital transformation initiatives.

  • Strong analytical skills with the ability to translate data into actionable business insights.

  • Proficient in CRM platform

  • Advanced Excel and Power BI/Tableau skills.

  • Strong stakeholder management, communication, and presentation skills.

  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

  • Self-driven with a continuous improvement and problem-solving mindset.

See also

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