Sales Representative | Rice Lake - Spooner - Hayward

Cheers to Your Next Career Move!
Location: Rice Lake - Spooner - Hayward
Full-Time | Sales Team | Family-Owned

What You’ll Be Responsible For

• Consistently hit and exceed sales goals by growing volume, distribution, and placements across assigned accounts
• Actively sell and promote a diverse portfolio of wine, spirits, and non-alcoholic beverages
• Identify whitespace opportunities and aggressively expand market share
• Drive new product placements, features, menus, displays, and promotions
• Open new accounts and quickly ramp them to full performance
• Build and execute smart, strategic territory plans with clear priorities and measurable outcomes
• Pre-plan sales calls and customer objectives to maximize every interaction
• Maintain accurate route lists, buyer profiles, and call schedules
• Leverage sales data, pricing, and margins to make profitable decisions
• Secure and grow pour (rail) placements and back bar visibility
• Sell in drink features, brand menus, and promotional events
• Design and refresh cocktail menus to highlight company brands
• Conduct staff trainings and tastings that translate directly to increased sales
• Utilize POS materials - including bar kits and signage - to dominate the bar
• Deliver compelling retail presentations that drive distribution and shelf placement
• Execute high-impact displays, cold box placements, and merchandising programs
• Protect and grow shelf space while ensuring competitive pricing
• Drive consistent, best-in-class execution at retail to win the shelf
• Submit accurate orders and forecasts on time
• Manage pricing, margins, and profitability at the account level
• Maintain inventory accuracy and recommend optimal stock levels
• Manage accounts receivable and collections in partnership with Credit
• Complete reports, surveys, and administrative requirements accurately and on time
• Operate in full compliance with all federal, state, and company regulations

What We’re Looking For

• Competitive, self-motivated, and performance-driven mindset
• Proven sales experience with a record of meeting or exceeding goals
• Strong negotiation, influence, and closing skills
• Highly organized with excellent time management and follow-through
• Ability to analyze sales data, pricing, margins, and profitability
• Confident communicator and presenter with professional presence
• Comfortable working independently while collaborating with a winning team
• Passion for wine, spirits, and beverage brands - or the drive to master them quickly

• High School Diploma or GED required
• Bachelor’s degree in Business, Marketing, or related field preferred
• 1–3 years of sales experience preferred
• Beverage alcohol industry or distribution experience strongly preferred
• Industry certifications (CSS, CSW) a plus
• Valid driver’s license, insurance, and satisfactory driving record required
• Flexibility to work evenings, weekends, holidays, and promotional events