Sales Representative

Revenue Generation & Sales Execution

· Generate revenue through inbound and outbound sales activities.

· Identify, qualify, and develop new sales opportunities.

· Conduct customer discovery conversations to understand business needs and recommend appropriate solutions.

· Prepare and present quotes, proposals, and sales recommendations.

· Follow up on opportunities in a timely and professional manner.

· Consistently achieve or exceed established sales, margin, and activity goals.

Customer Relationship Management

· Build and maintain strong customer relationships through responsive communication and follow-through.

· Serve as a trusted advisor by understanding customer objectives and recommending value-added solutions.

· Maintain regular contact with assigned customers and prospects.

· Identify opportunities for repeat business, upselling, and cross-selling.

Pipeline & CRM Management

· Maintain an accurate and current sales pipeline.

· Document all customer interactions, opportunities, and activities within the CRM system.

· Update opportunity stages, next steps, and forecasting information in a timely manner.

· Provide accurate sales forecasts and pipeline updates as requested.

Prospecting & Business Development

· Research potential customers, markets, and industries.

· Develop and execute prospecting plans to create new opportunities.

· Utilize phone, email, social networking, trade events, referrals, and other approved methods to generate leads.

· Support marketing campaigns and lead-generation initiatives.

Cross-Functional Collaboration

· Partner with Sales Leadership, Customer Service, Operations, Finance, and Engineering to ensure customer requirements are understood and fulfilled.

· Coordinate customer handoffs and order transitions to ensure a positive customer experience.

· Communicate customer feedback and market intelligence to internal stakeholders.

Process Discipline & Systems Compliance

· Follow all established sales processes, procedures, and policies.

· Ensure all sales activities are documented within the designated system of record.

· Maintain accurate customer and opportunity information.

· Support continuous improvement initiatives that improve customer experience and sales effectiveness.

Performance Expectations

Success in this role is measured through:

· Revenue attainment

· Gross margin attainment

· New customer acquisition

· Lead conversion rates

· Pipeline growth and quality

· Forecast accuracy

· Customer retention

· CRM compliance

· Customer satisfaction

Qualifications

· Associate's or Bachelor's degree in Business, Marketing, Sales, or related field preferred.

· Equivalent combination of education and relevant sales experience may be considered.

Experience

· 2+ years of sales, customer service, account management, or business development experience preferred.

· Experience working with CRM systems preferred.

· Experience selling products, services, equipment, technology, or business solutions preferred.

· Manufacturing, industrial, distribution, vending, retail technology, or related industry experience is a plus.

Knowledge, Skills & Abilities

Sales Skills

· Prospecting and lead generation

· Consultative selling

· Negotiation and closing skills

· Customer relationship management

· Opportunity qualification

Business Skills

· Strong verbal and written communication

· Organizational and time-management skills

· Problem-solving and critical thinking

· Ability to prioritize multiple tasks and opportunities

Technical Skills

· CRM systems proficiency

· Microsoft Office Suite

· Basic business and financial acumen

· Ability to learn product, service, and industry knowledge quickly

Core Competencies

· Customer Focus

· Results Orientation

· Accountability

· Communication

· Collaboration

· Continuous Improvement

· Professionalism

· Adaptability

Expectations

· Own results and commitments.

· Work not documented in the CRM system is considered incomplete.

· Follow established sales processes consistently.

· Maintain accurate customer, opportunity, and forecasting information.

· Represent the company professionally in all customer interactions.