Sales Representative UK - Foodservice - Permanent Contract
Description
Are you passionate about authentic Asian cuisine and driven by building long-term, consultative business partnerships?
We are looking for a commercial, self-motivated Sales Representative to join our UK Sales team. In this pivotal role, you will champion our market-leading Japanese frozen food portfolio (including our flagship Gyoza) across two vibrant channels: Japanese & Pan-Asian Restaurants and Asian Retailers.
Your responsibilities :- Channel Growth: Drive new listings and increase re-order frequency across Japanese restaurants, Pan-Asian venues, and Asian retail stockists. Lead end-to-end launch plans for NPD.
- Customer Management: Build and manage long-term relationships with restaurant owners, head chefs, retail buyers, and store managers. Act as a trusted business advisor to help customers maximise their menu profitability and retail velocity.
- Product Demonstrations: Support live tasting sessions and product demonstrations to showcase product quality, prep efficiency, labour-saving benefits, and authentic flavour performance.
- Data Management: Autonomously schedule and manage your daily/weekly working itinerary. Analyse customer sales data and territory trends to unlock hidden growth opportunities and defend market share.
Profile
Proven Sales Track Record: Background in FMCG or Foodservice sales with a track record of consultative, solution-focused commercial negotiations and customer account management.
Industry & Culinary Expertise: Strong understanding of the UK Foodservice and Asian retail landscapes, combined with genuine knowledge and passion for Japanese and Pan-Asian cuisine.
Cultural Awareness: An appreciation and understanding of Asian business customs and cultures.
Hands-on Engagement: Comfortable conducting live product demonstrations and culinary tastings with chefs and buyers.
Autonomy & Analytical Skills: Self-motivated with exceptional time management, territory planning ability, and commercial data literacy.
Core Essentials: Full clean UK driving licence, fluent written and spoken English, and full right to work in the UK.