Sales Specialist, Control States

Responsible for selling products and services to a wide range of highly complex or major accounts and customers and/or a specific supplier. Accountable for increasing sales/client ratio and expanding customer base. Possesses an advanced knowledge of company and competitor policies, products and/or services or technology.

This position will work within their assigned market/territory to achieve sales goals.

Key Accountabilities:

• Demonstrate advanced knowledge of premium and luxury spirits, category trends, cocktail culture, consumer insights, and the principles of promoting and selling supplier-focused brands within assigned markets .
• Lead and execute market activities including consumer events, brand activations, account staff trainings, supplier market visits, cocktail programs, menu placements, and spirits education initiatives.
• Train and educate sales teams on brand positioning, category knowledge, competitive landscape, selling strategies, and market opportunities. Coach and mentor sales representatives to drive execution and achieve sales objectives.
• Develop long-term sales plans for key customers and monitor and adapt sales activities so these objectives are met.
• Collaborate with Sales Leadership, Marketing, and Supplier Partners to develop pricing, promotional, distribution, and activation strategies that drive brand growth and achieve supplier goals.
• Identify new business opportunities through market analysis, account segmentation, competitive assessment, and strategic prospecting to accelerate growth of assigned brands.
• Partner closely with supplier representatives, key retail and on-premise customers, and internal stakeholders to execute business plans and elevate assigned brands.
• Influence and leverage full-book selling resources to increase distribution, visibility, menu placements, promotional activity, and execution standards for assigned brands throughout the market.
• Achieve and exceed volume, depletion, distribution, revenue, and execution objectives as established by the company and supplier partners.