Sales Specialist

Department: Corporate/Home Office

Reports to: Regional Director of Sales

Status: Exempt

Job Summary

The Sales Specialist’s role is to support sales efforts in an assigned cluster of communities or in a single sales-challenged community. The Sales Specialist may also fill in as the Director of Community Relations where there may be an open sales position or during other salesperson’s vacations. This position reports to the Regional Director of Sales. The Sales Specialist is responsible for increasing occupancy and revenue growth through generating new sales leads, increasing professional referrals, converting leads to tours, tours to move-ins, and helping to implement necessary sales systems. Some evenings and weekends may be required at times.

Duties and Responsibilities

• Assists in developing, implementing, and maintaining a 90-day Marketing Action Plan (MAP) and Sales Action Plan for each community within the cluster in conjunction with other sales associates, Executive Directors, and Regional Directors of Operations
• Prepare and participate in weekly sales conference calls with regional teams.
• Identify and overcome objections of leads through building trusting relationships
• Generate quality community leads and professional referrals.
• Manage sales and marketing data through the company CRM timely and efficiently.
• Ensures all lead sources are identified in the CRM
• Completes and executes Quarterly Marketing Action Plans.
• Plan, market, and host events both in the community as well as off site.
• Maintain and input accurate sales information in the Weekly Dashboard
• Presents the company in a positive and professional manner
• Presents self in a positive and professional manner
• Successfully educates the community at large about the community
• Positively influences and impacts sales activities for communities as assigned
• Assures that occupancy and sales productivity goals are consistently met.