Sales Strategy

We are looking for a dynamic Sales Strategy professional to build and strengthen a best-in-class residential sales organisation. The role involves working closely with the Chief Sales and Marketing Officer to develop sales strategies, establish processes, optimise pricing, improve sales productivity and drive revenue growth across residential projects.

The candidate will have responsibilities across the following functions:

Sales Strategy and Business Planning:

• Drive annual and quarterly sales planning, including bookings, revenue, collections and project absorption.
• Develop pricing, inventory release and promotional strategies.
• Conduct micro-market research, competitor benchmarking and demand analysis.
• Monitor sales velocity, conversions, cancellations and inventory ageing.
• Support project launches through GTM strategy, positioning and sales planning.

Sales Operations and Excellence:

• Design sales organisation structures, KRAs and incentive frameworks.
• Establish sales processes, SOPs, performance dashboards and MIS reporting.
• Improve lead-to-booking conversion and sales funnel efficiency.
• Drive sales performance reviews and operational improvements.

Channel Partner Strategy:

• Develop channel partner onboarding, incentive and performance management frameworks.
• Optimise channel mix and partner productivity.
• Support corporate, NRI and referral sales channels.

Sales Capability Building:

• Develop sales playbooks, training programmes and onboarding frameworks.
• Establish sales performance benchmarks and best practices.
• Improve sales team effectiveness and customer engagement.

CRM, Analytics and Cross-Functional Collaboration:

• Drive CRM adoption and data-driven sales decision-making.
• Develop dashboards to monitor sales performance and identify improvement opportunities.
• Collaborate with marketing, finance, legal and customer relations teams.
• Prepare strategic presentations and performance reports for senior leadership.

Requirements:

• MBA from a reputed institute.
• 5-10 years of total professional experience.
• Minimum 3 years of residential real estate experience with an organised developer.
• Experience in sales strategy, business planning, pricing, GTM, launches or sales operations.
• Strong understanding of the Bangalore residential real estate market.
• Knowledge of residential booking processes, RERA and payment structures.
• Strong analytical skills, advanced Excel, dashboards and CRM knowledge.
• Ability to work closely with senior leadership and influence cross-functional teams.

Preferred Qualifications:

• Experience in sales excellence, business strategy or CEO/CSMO office roles.
• Exposure to premium or luxury residential projects.
• Experience in channel partner strategy and incentive frameworks.
• Experience in setting up or scaling sales functions.
• Background in strategy consulting or developer-side commercial strategy.

Key Success Metrics:

• Improved lead-to-booking conversion rates.
• Increased sales velocity and channel partner productivity.
• Stronger sales processes, reporting and governance.
• Effective pricing and inventory management.
• Successful residential project launches.
• Consistent achievement of sales and revenue targets.