Sales Supervisor - Traditional Trade

In line with our continued growth and expansion, we are seeking a Traditional Trade Sales Supervisor to join our team in Kuwait’s dynamic FMCG sector. In this role, you will play a pivotal part in driving sales performance and strengthening brand visibility across traditional retail channels, including baqalas, co-ops, and wholesale markets.

This position is ideal for a results-driven and proactive professional who is passionate about sales and eager to make a tangible impact. The successful candidate will be responsible for managing existing customer relationships while actively identifying new business opportunities to expand our presence within Kuwait’s competitive and fast-evolving retail landscape.

You will be part of a collaborative and performance-oriented team that values innovation, accountability, and continuous improvement. Our organization is committed to employee growth, offering structured training, on-the-job coaching, and mentorship programs to support your professional development. You will also work closely with cross-functional teams—including marketing, merchandising, and supply chain—to ensure optimal product availability, visibility, and execution at the point of sale.

This role offers strong career progression opportunities within a growing FMCG organization. Your contributions will directly influence route-to-market strategies, sales growth, and overall business success, making this a strategic opportunity for individuals looking to advance their careers in the FMCG industry in Kuwait.

Key Responsibilities

• Lead, supervise, and motivate a team of sales representatives to achieve and exceed sales targets across assigned traditional trade channels.
• Develop and execute effective sales strategies tailored to Kuwait’s traditional trade environment, ensuring strong in-store execution and coverage.
• Build and maintain strong relationships with key customers, including baqala owners, cooperative societies, and wholesalers, to drive sales and visibility.
• Conduct regular market visits to ensure proper stock levels, product availability, shelf visibility, and compliance with agreed merchandising standards.
• Monitor competitor activities, pricing, and promotions within the market, providing timely feedback and actionable insights.
• Analyze sales performance, route efficiency, and KPIs, identifying gaps and implementing corrective action plans.
• Coordinate closely with the marketing team to implement trade promotions, in-store activations, and visibility campaigns.
• Ensure effective distribution and coverage of all SKUs across assigned outlets, minimizing out-of-stock situations.
• Collaborate with the supply chain team to manage inventory levels, forecast demand, and ensure timely deliveries.
• Prepare and present periodic sales reports, forecasts, and market insights to management.
• Coach and develop the sales team through regular field training, performance reviews, and structured development plans.
• Ensure compliance with company policies, trade agreements, and local market regulations in Kuwait.

Skills

• Proven sales management experience, with a demonstrated ability to lead, motivate, and inspire a sales team to achieve and exceed ambitious targets within traditional trade channels.
• Strong analytical skills with the ability to interpret sales data, market trends, and outlet-level performance, translating insights into clear and actionable sales strategies.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with customers, distributors, and internal stakeholders.
• Proficiency in CRM systems and sales tracking tools to effectively manage customer interactions, monitor performance, and enhance sales processes.
• Demonstrated ability to develop and execute strategic sales plans aligned with overall business objectives and market dynamics in Kuwait.
• Solid experience in the FMCG sector, with a strong understanding of Kuwait’s traditional trade landscape, including baqalas, co-ops, and wholesale channels, as well as local consumer behavior.
• Strong negotiation and influencing skills, with the ability to secure favorable agreements, optimize shelf space, and drive in-store visibility with retail partners.