Sales Support Manager
Company Overview:
Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media tech innovation and media excellence. BN’s mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their brand voice on social media and drive meaningful results to their bottom line with our suite of tools:
- BN Influencer, which enables brands to transform their employees and fans into influencers to create authentic social content on the brand’s behalf, all while abiding by brand safety standards.
- BN Ads, our in-house media agency that has worked with Fortune 500 clients for over 10 years.
- BN Innovate, our tech innovation hub partners with social platforms and brands including Amex, Meta, TikTok, X, Snapchat, and Pinterest, and create technologies that sit on top of their ad buying platforms, and solve business objectives with our tech expertise.
BN has offices in Rochester, NYC, Boston, Bentonville, Kansas City, Hyderabad, and Sydney in addition to Augeo’s offices across the country.
Description:
The Sales Support Manager plays a critical role in supporting our Growth team by building compelling sales materials, shaping narratives for prospect conversations, and growing the sales team's presence on social media. The ideal candidate is detail-oriented, a strong writer/storyteller, and energized by turning insights, trends, and data into materials that help win new business.
Sales Strategy & Support:
- Partner with Sales to develop strategic approaches for pitches, including pre-meeting research, positioning, and messaging.
- Prepare and customize pitch decks and supporting materials tailored to each prospect and vertical.
- Adapt and refine case studies to align with specific prospect needs and conversations.
- Capture meeting notes and support timely, effective follow-ups in partnership with Sales.
Messaging, Storytelling & Thought Leadership:
- Craft compelling stories and outreach messaging tailored to specific industries and verticals.
- Curate and share relevant current events, industry news, and articles to support sales outreach efforts.
- Track and synthesize social media trends and emerging AI trends to inform sales narratives and prospect conversations.
Social & Brand Presence:
- Rethink, develop, and execute a cohesive LinkedIn strategy for the entire sales team to improve visibility, engagement, and prospecting effectiveness.
- Provide guidance and content ideas to help sales leaders build authentic, consistent thought leadership.
Project Management:
- Manage version control and distribution of sales collateral across teams, ensuring the team always has access to the latest decks, case studies, and materials.
- Own timelines for content requests from Sales, tracking progress from request through delivery.
- Coordinate cross-functional input (Client Services, Marketing) needed to complete materials on deadline.
Cross-Functional Collaboration:
- Act as the primary liaison between Client Services and Sales to support smooth handoffs and ensure up-to-date performance metrics, results, and success stories are incorporated into outreach and pitch materials.
- Coordinate and execute all sales and marketing gifting initiatives to support prospecting and relationship building.