Sales Training Manager

Summary
The Sales Training Manager is responsible for leading the strategy, development, and execution of comprehensive sales training programs that drive performance and revenue growth. This role oversees a team of trainers and ensures the delivery of consistent, high-impact learning experiences across the sales organization. The Sales Training Manager partners closely with Sales Leadership, Sales Operations, and cross-functional stakeholders to identify skill gaps, implement scalable training solutions, and measure program effectiveness. This position plays a critical role in developing the capabilities of the sales force, accelerating new hire productivity, and enabling ongoing field success.

Essential Duties & Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Strategy & Program Leadership

• Leads the strategy, design, and execution of enterprise-wide sales training programs, including new hire onboarding, classroom training, and virtual learning.
• Establishes and continuously evolves training standards, curriculum, and delivery methods to maximize effectiveness and alignment with business objectives.
• Partners cross-functionally with Sales Leadership, Sales Operations, Marketing, and Product teams to identify training needs and ensure alignment with organizational priorities.
• Owns the development and execution of training initiatives supporting product launches, regional meetings, and national sales meetings.
• Drives innovation in training delivery, incorporating modern learning methodologies, technology, and performance-based learning solutions.

Team Leadership & Development

• Directly manages, mentors, and develops Sales Trainers and Associate Sales Trainers, fostering a high-performance team culture.
• Provides ongoing coaching, performance feedback, and professional development opportunities for training team members.
• Oversees workforce planning, workload prioritization, and resource allocation for the training team.
• Establishes clear goals and performance metrics for the training team and ensures accountability for results.

Curriculum Development & Execution

• Oversees the design and development of interactive training content, tools, and activities tailored to Territory Managers, Sales Associates, and tenured sales professionals.
• Ensures training materials are consistent, scalable, and aligned with sales processes and messaging.
• Champions continuous improvement of onboarding programs to accelerate ramp time and productivity of new hires.
• Ensures field readiness for all major sales initiatives through comprehensive training programs.

Performance Measurement & Analytics

• Owns training effectiveness measurement, including pre- and post-training needs analyses, assessments, and ROI evaluation.
• Partners with Business Analytics to track, evaluate, and report on training outcomes and field performance.
• Uses data-driven insights to identify skill gaps and continuously improve training programs.
• Provides regular reporting and recommendations to senior leadership on training impact and opportunities.

Program & Project Management

• Oversees planning, execution, and delivery of multiple concurrent training initiatives, ensuring adherence to timelines, budgets, and quality standards.
• Manages project timelines, milestones, and team deliverables with real-time visibility into status and risks.
• Leads the Field Sales Trainer program, including strategy, activity tracking, and performance reporting.
• Ensures all training logistics (travel, accommodations, materials, technology, etc.) are executed efficiently and cost-effectively.

Field Engagement & Stakeholder Support

• Maintains strong connection to field operations through regular field engagement, including a minimum of one field visit per month.
• Serves as a trusted advisor to sales leadership on training strategies and performance improvement initiatives.
• Manages relationships with external vendors and training partners to ensure high-quality delivery and cost management.

Operational & Administrative Responsibilities

• Oversees onboarding processes, including credentialing requirements and readiness of new hires.
• Reviews and approves expense reports and ensures compliance with company policies.
• Ensures efficient and compliant execution of all training-related administrative functions.
• Performs special projects, analyses, and strategic initiatives as required.

Other duties as assigned