Salesforce Marketing Cloud Admin
You administer Salesforce Marketing Cloud by managing lists and data extensions, creating segments and journeys, tracking communications, developing reports and dashboards, synchronizing CRM data, supporting product teams, performing quality checks, gathering requirements, managing projects, and implementing platform improvements.
Responsibilities
- Create and maintain lists, data extensions, and subscriber lists
- Create segmentation groups
- Track communications
- Develop reports and dashboards
- Create journeys with Journey Builder
- Synchronize data between Salesforce CRM and Marketing Cloud
- Use SF Connector to transfer data between Salesforce Core Cloud and Marketing Cloud
- Make data-driven decisions to optimize customer solutions
- Support and escalate issues for product teams using Marketing Cloud
- Complete quality-assurance checks on data and journeys
- Gather requirements
- Manage projects and support tasks
- Prioritize work
- Work with marketing, product, and analytics stakeholders
- Suggest and implement Salesforce platform changes
Requirements
- Marketing Cloud
- Salesforce
- Lists
- Data Extensions
- Subscriber lists
- Segmentation
- Reports
- Dashboards
- Journey Builder
- Salesforce CRM
- SF Connector
- Financial Service Cloud
- Marketing automation
- Digital marketing
- Research
- Analytics
- SCRUM
- Jira
- Confluence
- Slack
- Marketing KPIs
- Studios
- Builders
- Administration
- Configuration
- HTML
- AMPscript
- SQL
Benefits
- Bonuses
- Flexible working options
- Remote working options
- Learning Hub
- Free healthy snacks and fresh fruits
- Weekly gourmet breakfast meet-ups
- Regular team events and parties