Salesforce Marketing Cloud Developer
- Consultant and technical expert on the Salesforce platform providing support to stakeholders and users
- Collaboration with experts from other areas to leverage Salesforce technologies through integrations
- Setting up new business units in Salesforce Marketing Cloud including configuration of data points and FTP locations
- Development of dynamic content in Salesforce Marketing Cloud using AMP script
- Development of custom applications in Journey Builder using SSJS and leveraging REST & SOAP APIs by creating installed packages
- Building targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup
- Leveraging Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications
- Overseeing complex campaign workflow rules and data segmentation for campaigns and triggered sends
- Overseeing ETL of multiple business units including suggesting best practices on daily automations
- Configuring the database environment by creating data models using data extensions and Contact Builder inside Data Designer
- Defining data validation, cleansing, deduplication rules and processes in Salesforce Marketing Cloud
- Defining data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem in partnership with CRM and Data teams
- Assisting in the technical and architectural framework for Salesforce applications
- Ensuring scalability of all developed solutions
- Serving as subject matter expert for Salesforce Marketing Cloud for internal stakeholders including managers and end-users
- Gathering requirements, discussing and implementing them based on best practices
- Communicating technical and business solutions by developing and presenting information to multiple audiences
- University degree in Computer Science, Information Systems, or a related field
- Salesforce Certified Marketing Cloud Developer or equivalent certification
- At least 3 years of hands-on experience with Salesforce Marketing Cloud
- Strong knowledge of Salesforce administration with minimum 1 year experience
- Solid understanding of SQL, data modeling, and integration methods
- Strong documentation and knowledge-sharing mindset
- Ability to stay updated on industry trends, emerging technologies, and third-party solutions
- Excellent communication skills with ability to explain complex technical concepts to both technical and non-technical audiences
- Experience with JavaScript
- Experience with Salesforce Service Cloud and Sales Cloud
- Fast-paced and exciting work environment
- Global network of offices with more than 2,800 colleagues representing over 75 nationalities
- Operational headquarters in Malta with 1,500 colleagues
- New challenges and opportunities to grow
- Diverse and international team