Salesforce Marketing Cloud Developer

Job Description :

Salesforce Marketing Cloud Developer

Experience : 6+ Years

Employment Type : Full-Time

Locations : Chennai / Bangalore / Pune / Nagpur

Key Responsibilities & Requirements :

1. Salesforce Marketing Cloud Expertise :

- Design, develop, configure, and maintain scalable marketing automation solutions using Salesforce Marketing Cloud (SFMC), with strong hands-on technical experience.

2. Marketing Cloud Next (MCN) :

- Demonstrate good practical experience with Marketing Cloud Next (MCN), including its capabilities, implementation, configuration, and integration with the Salesforce ecosystem.

3. Salesforce Data Cloud / Data 360 :

- Work with Salesforce Data Cloud (Data 360) for data ingestion, unification, segmentation, identity resolution, and activation to enable personalized customer engagement.

4. Marketing Automation & Campaign Development :

- Develop and manage customer journeys, automation workflows, email campaigns, audience segmentation, and multi-channel marketing initiatives.

5. Technical Development :

- Strong proficiency in AMPscript, SQL, Server-Side JavaScript (SSJS), HTML, CSS, and JavaScript for developing dynamic and personalized marketing solutions.

6. Data Management & Integration :

- Implement data extensions, contact management, data models, and integrations using REST/SOAP APIs and other Salesforce integration capabilities.

7. Customer Journey & Personalization :

- Design and optimize personalized customer journeys using customer insights, behavioral data, segmentation, and marketing automation capabilities.

8. Salesforce Ecosystem Integration :

- Integrate SFMC, MCN, and Data Cloud / Data 360 with relevant Salesforce platforms and external enterprise applications to support unified customer experiences.

9. Testing, Optimization & Support :

- Perform unit testing, troubleshoot technical issues, optimize campaign performance, and ensure solution quality, reliability, and scalability.

10. Experience & Professional Skills :

- Minimum 6+ years of relevant Salesforce Marketing Cloud development experience, with good hands-on exposure to MCN and Data Cloud / Data 360. Strong analytical, problem-solving, communication, and stakeholder collaboration skills are essential.