Salesforce Marketing Cloud & Personalisation Technical Specialist - Hybrid
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Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.
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At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.
We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.
Our Perks & Benefits include:
Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.
19 leave credits for vacation and emergency.
Endless opportunities for career advancement with annual performance reviews and salary increases.
Company-provided laptop to set you up for success.
Convenient office location in Pasig, at the heart of Manila, accessible to all.
Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.
In-house learning & development programs with access to the latest in AI and technology.
Job Title: Salesforce Marketing Cloud & Personalisation Technical Specialist
Location: Ortigas, Pasig, PH
Work Schedule: Monday to Friday, 6 AM to 3 PM PH Time (Hybrid | 3x Onsite, 2x WFH)
Job Details:
We are looking for an experienced Salesforce Marketing Cloud & Personalisation Technical Specialist to provide hands-on technical support across Salesforce Marketing Cloud Engagement and Salesforce Personalisation.
The client's internal marketing team will retain ownership of marketing strategy, customer experience, campaign priorities, audiences, messaging and commercial objectives. This role will translate those requirements into technically sound and reliable solutions within the Salesforce ecosystem.
The successful candidate will be highly hands-on and capable of independently building, configuring, testing, troubleshooting and maintaining sophisticated marketing automation and personalisation solutions.
Key Responsibilities
Customer Enquiry Management
Build and deploy customer journeys within Salesforce Journey Builder based on briefs from the marketing team.
Configure triggered, automated and scheduled email and SMS communications.
Build and implement Salesforce Personalisation campaigns, experiences, recommendations and decisioning rules.
Create and maintain:
Audience segments
Data Extensions
Filters
Automation workflows
Develop dynamic and personalised content using AMPscript, SQL, HTML and CSS where required.
Configure Salesforce platform functionality required to execute agreed marketing use cases.
Conduct comprehensive technical testing, troubleshooting and QA before deployment.
Diagnose and resolve technical issues relating to journeys, automations, personalisation, data and campaign execution.
Support data feeds, integrations, APIs and system connections between Salesforce and other business platforms.
Monitor existing journeys, automations and platform processes to ensure continued reliability.
Maintain technical documentation covering builds, configurations, integrations and processes.
Follow established privacy, consent, data-security and platform-governance requirements.
Advise the marketing team on technical feasibility, Salesforce platform limitations and appropriate implementation approaches.
Key Requirements
Strong hands-on experience with Salesforce Marketing Cloud Engagement (SFMC).
Practical experience building customer journeys using Journey Builder.
Experience with Salesforce Personalisation is highly desirable.
Strong knowledge of:
Automation Studio
Data Extensions
Audience segmentation
Triggered and automated communications
Email and SMS execution
Working knowledge of AMPscript and SQL.
Working knowledge of HTML and CSS for email and dynamic content.
Experience troubleshooting marketing automation and data-related issues.
Experience working with APIs, integrations and data feeds.
Strong technical QA and testing capability.
Ability to translate marketing requirements into technical platform solutions.
Strong documentation and problem-solving skills.
Understanding of privacy, consent and data-governance requirements.