Salesforce Marketing Cloud Specialist

Job Summary

We are looking for an experienced Salesforce Marketing professional to drive customer engagement, retention, repeat purchases, and personalized marketing campaigns for our jewellery retail business. The ideal candidate should have strong expertise in Salesforce Marketing Cloud, customer segmentation, CRM automation, and omnichannel marketing, preferably within the retail or luxury retail industry.

The candidate will be responsible for leveraging customer data and purchase behaviour to create targeted campaigns, improve customer loyalty, and drive showroom visits and sales conversions across our jewellery brands.

Key Responsibilities

• Salesforce Marketing Cloud Management: Manage and optimize Salesforce Marketing Cloud for customer communication, campaign execution, automation, and customer lifecycle management.
• Customer Segmentation: Segment customers based on purchase history, jewellery preferences, spending patterns, location, customer value, and engagement behaviour.
• Campaign Management: Plan and execute personalized marketing campaigns for gold, diamond, pearl, silver, and occasion-based jewellery collections.
• Customer Retention: Develop strategies to increase repeat purchases, customer loyalty, referrals, and long-term customer relationships.
• Omnichannel Marketing: Execute customer engagement campaigns across email, SMS, WhatsApp (through supported integrations), and other connected digital channels.
• Customer Journey Automation: Build automated journeys for new customers, birthdays, anniversaries, wedding seasons, festive occasions, abandoned enquiries, and post-purchase follow-ups.
• Retail Sales Support: Design campaigns to generate showroom visits, promote new collections, support festive sales, and improve customer conversions.
• Data Analysis and Reporting: Track campaign performance, customer engagement, conversion rates, repeat purchase rates, and return on marketing investment (ROI).
• CRM Data Management: Maintain customer data quality, campaign consent, audience lists, and customer profiles in coordination with CRM, sales, and retail operations teams.
• Cross-functional Coordination: Work closely with marketing, e-commerce, online sales, and showroom teams to align campaigns with business targets and customer requirements.
• Campaign Optimization: Conduct A/B testing, analyze campaign results, and continuously improve campaign performance and customer response.

Required Skills and Qualifications

• Formal education in Marketing, Sales, Business Administration, or a related field, along with relevant certification in Salesforce Marketing Cloud or Digital Marketing.
• Minimum 5 years of experience in Salesforce Marketing Cloud, CRM marketing, or marketing automation.
• Hands-on experience with Salesforce Marketing Cloud tools such as Journey Builder, Email Studio, Contact Builder, Automation Studio, and audience segmentation.
• Strong understanding of customer lifecycle marketing, campaign automation, and customer retention strategies.
• Experience in data-driven marketing, campaign analytics, and performance reporting.
• Knowledge of SQL, data extensions, and customer data management is preferred.
• Understanding of omnichannel retail marketing and customer purchase behaviour.
• Strong communication, analytical, and stakeholder management skills.

Preferred Industry Experience

• Jewellery retail, luxury retail, fashion, lifestyle, or premium consumer brands.
• Experience running campaigns for festive seasons, weddings, new product launches, loyalty programs, and high-value customers.
• Understanding of showroom-led sales, repeat purchase cycles, customer relationship management, and online-to-offline customer journeys.