Salesforce Marketing Cloud Technical Lead (SFMC Data Cloud/Data 360)

Hello All,

Greetings from ZettaMine!!!

Job Title: Salesforce Marketing Cloud Technical Lead (SFMC Data Cloud/Data 360)

Location: PAN India

Experience: 8-10 Years

Notice Period: Immediate Joiners

Role Focus

Lead the design, development, and delivery of scalable Salesforce Marketing Cloud solutions with expertise in Data 360 for enterprise-scale marketing automation.

Job Description

Lead development initiatives across Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, Data Management, and platform integrations.

Design and implement scalable marketing automation solutions adhering to best practices, governance, and performance standards.

Utilize Data 360 expertise for enterprise-scale implementations, understanding its framework and best practices to build extensible foundations.

Develop reusable frameworks, email templates, cloud pages, and personalization components using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.

Design and implement integrations between SFMC, Salesforce CRM, Data Cloud, Data 360, and external systems using REST and SOAP APIs.

Manage data synchronization, segmentation, audience creation, and optimize Data Extensions, SQL queries, and automation performance.

Support omnichannel customer journeys, dynamic content strategies, and advanced personalization.

Manage SFMC platform administration, including Business Units, Users, Roles, Permissions, Security, and governance standards.

Ensure compliance with data privacy, consent management, and security requirements.

Lead Agile sprint planning, estimation, release management, production support, and maintain technical documentation.

Collaborate with architects, business analysts, marketing stakeholders, QA, and global teams to deliver quality solutions.

Apply DevOps tools and CI/CD practices, including Git, Azure DevOps, Copado, Postman, and Salesforce deployment tools.

Preferred skills include Salesforce Data Cloud, Marketing Cloud Personalization, MuleSoft Integration, Einstein AI capabilities, and marketing automation migration projects.

Certifications preferred: Salesforce Marketing Cloud Developer, Administrator, Email Specialist, Data Cloud Consultant, and Salesforce Administrator.

Strong stakeholder management, team leadership, problem-solving, and

Roles and Responsibilities

• Lead SFMC solution design and development across multiple business units with a focus on scalable and extensible architecture.
• Define technical architecture, coding standards, deployment strategies, and conduct code reviews.
• Mentor and lead SFMC development teams, ensuring adherence to best practices.
• Collaborate with architects, business analysts, and marketing stakeholders to translate requirements into effective solutions.
• Design and develop customer journeys, omnichannel engagement programs, and dynamic content strategies.
• Implement audience segmentation, personalization, and customer lifecycle marketing initiatives.
• Design and implement integrations with Salesforce CRM, Data Cloud, Data 360, and external systems via REST and SOAP APIs.
• Manage data synchronization, segmentation, and optimize performance of Data Extensions and SQL queries.
• Establish and enforce SFMC governance standards, manage platform health, deliverability, and system performance.
• Lead Agile sprint planning, estimation, release management, and provide production support.
• Maintain technical documentation and collaborate with QA and business teams during testing and deployment.
• Ensure compliance with data privacy, consent management, and security policies.
• Drive adoption of DevOps tools and CI/CD practices for efficient deployment and release cycles.

Interested candidates kindly share your updated CV to Gangadhar.B@zettamine.com or WhatsApp to 8977527825.

Thanks & Regards,

Gangadhar.B