Sapient Nitro/ Search Manager / Search analyst
Position: Sapient Nitro/ Search Manager / Search analyst (Google Adwords, Microsoft AdCenter and Kenshoo)
Duration: 3- 6 months
Location: New York City, New York 10001
Requirements:
- 4-6 years paid search experience at an advertising or media agency.
- Digital experience required, travel category experience is a plus. –
- Must be client facing, well spoken, research and insight driven, able to look at big picture industry trends in addition to being in the weeds in a direct response paid search marketing buy (e.g. Financial services sector. Experience with other banking/credit cards/checking clients a HUGE plus.
- Strong background implementing direct response campaigns, conversion metrics
- Ability to analyze results, derive insights, optimize accordingly
Role & Skills Summary:
- Paid search analyst will be responsible for the development and implementation of the client’s paid search media plan.
- Solid Google Adwords, Microsoft AdCenter and Kenshoo experience a must.
- Years of Experience required: 4-6 years
Main duties and responsibilities:
- Duties will include paid search campaign analysis and campaign development, media vendor coordination and “RFP” development,
- Implementation of all paid search buys, budget management and reconciliation, paid search performance tracking and report development.
- We are in immediate need of a Search Engine Marketing/SEM/PPC/Paid Search specialist with Google Adwords, Microsoft AdCenter, Kenshoo and direct response campaigns experience to join and our growing team of Search Specialists.
- Must thrive in a hands-on environment where you will be highly visible to both team members and day to day clients and make an immediate and huge impact.
- Individual must also have some manager experience to manage and work with our existing senior associate SEM analyst.