Sawgrass Equipment- Sales Professional

JOB PRIMARY RESPONSIBLITIES

• Actively sell the Sawgrass Equipment lineup of products/services, including and not limited to new/used tractors, mowers, attachments, implements, construction equipment, handheld power equipment, etc.
• Evaluate trade-ins and research comps to prepare fair trade offers to both the company and the customer. All trade offers require management approval.
• Ensure all equipment (new, used, trade, mowers, tractors, etc.) have accurate and up to date sale price tags/hang tags present on equipment.
• Submit all paperwork such as: report of sales, manufacturer warranties, funding requests and the like, in a timely manner.
• Ensure equipment brochures are readily available for customers.
• Maintain sales lot to be a welcoming place for customers, ensuring it is clean and organized.
• Organize models on the lot by series/size/hp to maintain an “easy to walk and shop” lot.
• Maintain sales showroom to be a welcoming place for customers.
• Strive to capture every possible sale or opportunity.
• Meet, discuss products, provide information/demonstrations of represented equipment, and provide quotes to customers interested in Sawgrass's full line of products and services.
• Prepare and deliver quotes for all equipment.
• Utilize offered Customer Relationship Management Software to effectively represent Sawgrass to clientele/prospective clients.
• Develop strong ties with existing customers in the Territory.
• Promote long term customer satisfaction.
• Professional development through attendance at sales meeting, seminars, training courses, etc.
• Involvement in open houses, info-seminars, trade shows and other customer related programs.
• Create and maintain social media postings regarding equipment sales and promotions.
• Assist A/R in the collection of past due invoices as necessary.
• Other duties may be required for the success of this position.
• Do your best to provide “White Glove” customer service in our “Farm Glove” environment.

GENERAL JOB DUTIES OF ALL SAWGRASS EMPLOYEES:

• Assists team members with any necessary and essential task to ensure a fully functional organization.
• Provide excellent customer service, with a highly positive and friendly approach.
• Carry out all company Core Values and be available and ready to assist with any other appropriate job task.
• Other duties as assigned.

• Proven successful sales experience: Driven, Hungry, Passionate, Energetic
• Strong understanding of the compact agriculture and construction equipment, including specifications, functions, and applications.
• Effective communication skills with ability to explain complex products clearly to potential customers and listen effectively to understand their needs. Strong recommendation for bilingual; ability communicate with customers in Spanish language.
• Experience with negotiation skills and familiarity with negotiating prices, terms, and conditions in a way that benefits both the customer and the organization.
• Skills in identifying and pursuing new leads, whether through cold calling, networking, trade shows, or referrals.
• Proficiency in using CRM software to track interactions, manage leads, and monitor sales pipelines.
• Ability to close deals, overcoming objections, and finalizing agreements.
• Ability to assess the customer’s needs and provide tailored equipment recommendations.
• Handling any issues customers may face during or after the sales process.
• Providing post-sale support, answering questions, and ensuring customer satisfaction to build long-term relationships.
• Strong teamwork abilities and willingness to be committed to team success.
• Valid driver's license

Physical Requirements

• Standing and walking: Ability to spend portions of the day standing, walking around equipment, job sites, dealerships, or trade shows.
• Driving: Ability to drive regularly to customer locations, job sites, and demonstrations.
• Climbing and maneuvering: Depending on the equipment, you may need to climb steps, ladders, platforms, or enter/exit machinery.
• Lifting and carrying: Occasional lifting of sales materials, tools, samples, or equipment components—often around 20–50 pounds.
• Reaching and bending: Ability to inspect equipment, point out features, read controls, and access different parts of machinery.
• Outdoor work: Sometimes required to work outside in heat, cold, rain, dust, or uneven terrain.
• Visual ability: Sufficient vision to inspect equipment, read specifications, operate a vehicle safely, and identify mechanical features or defects.
• Hearing and communication: Ability to hear and communicate with customers, coworkers, and technicians, sometimes in noisy environments.
• General mobility: Ability to move safely around large machinery and potentially busy construction, agricultural, or industrial sites.