Search and Browse Analyst

About Fleet Farm

Fleet Farm is a leading Midwest retailer serving customers across outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our growing eCommerce business provides opportunities for digital professionals to help shape how customers discover, navigate, and shop Fleet Farm online.

📍 This is a 100% onsite position at our Store Support Center in Appleton, WI. Candidates who are local to the Fox Valley/Appleton area or are committed to working onsite are strongly encouraged to apply.

Position Summary

The Search & Browse Analyst plays a key role in improving how customers discover and shop Fleet Farm online. This position is responsible for optimizing onsite search, navigation, taxonomy, category pages, filtering, facets, and browse experiences to improve product discoverability, customer engagement, conversion, and online sales.

You'll analyze customer behavior and site performance, identify opportunities, and implement improvements in partnership with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners.

This role is ideal for someone who enjoys combining eCommerce analytics, digital merchandising, and customer behavior to create a better online shopping experience.

What You'll Do

Search & Browse Optimization

• Optimize onsite search, browse, navigation, taxonomy, filtering, and facets to improve product discovery.
• Analyze search behavior, customer journeys, and site performance to identify trends and opportunities.
• Develop recommendations to improve search relevance, product rankings, navigation, and browse experiences.
• Execute search merchandising strategies including boosts, redirects, synonyms, rules, and promotional campaigns.
• Support seasonal launches, promotions, assortment changes, and new product introductions.

Digital Merchandising

• Partner with Merchandising to ensure products are accurately categorized, tagged, and presented for optimal discoverability.
• Identify opportunities to improve product visibility and the customer shopping journey.
• Support category pages and browse experiences across Fleet Farm's digital assortment.
• Collaborate with cross-functional teams to align search and browse experiences with business priorities.

Analytics & Performance

• Analyze customer behavior and large datasets to identify trends, opportunities, and performance issues.
• Monitor KPIs including search conversion, click-through rate, zero-result searches, revenue, average order value, and engagement.
• Develop reports, dashboards, and actionable recommendations for business partners.
• Translate data into insights that improve search performance and eCommerce results.
• Identify opportunities to improve reporting and operational processes.

Testing & Continuous Improvement

• Participate in A/B testing and experimentation to evaluate search and browse enhancements.
• Analyze test results and recommend improvements based on customer behavior and performance data.
• Partner with Digital Product, UX, IT, Marketing, and vendor partners to implement improvements.
• Stay current on eCommerce search, digital merchandising, customer behavior, and industry best practices.

What You'll Bring

• Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or a related field, or equivalent experience.
• 2+ years of hands-on experience in eCommerce, digital merchandising, eCommerce analytics, onsite search, or a related field.
• Strong understanding of eCommerce search, digital merchandising, product discovery, navigation, taxonomy, and browse experiences.
• Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
• Ability to analyze large datasets and translate findings into actionable business recommendations.
• Strong analytical, problem-solving, organizational, and communication skills.
• Ability to present insights and recommendations to both technical and non-technical audiences.
• Ability to manage multiple priorities in a fast-paced retail environment.
• Experience with Algolia strongly preferred; experience with Bloomreach or similar eCommerce search platforms is valuable.
• Experience with Google Analytics 4 and eCommerce analytics preferred.
• Ability to work effectively with cross-functional teams and external vendor partners.

Why Fleet Farm?

At Fleet Farm, you'll work at the intersection of eCommerce, Merchandising, Digital Product, Marketing, UX, and Technology.

Your work will directly influence how customers discover products, navigate our digital assortment, and ultimately complete their shopping journey. You'll have the opportunity to turn data and customer behavior into measurable improvements in product discoverability, engagement, conversion, and online sales.

Benefits

Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our Team Members. Benefits may include:

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and paid holidays
• Annual incentive/bonus opportunities, where applicable
• Employee discount
• Life and disability insurance
• Flexible spending account
• Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.

Equal Employment Opportunity

Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and Team Members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.