Search Engine Optimization Specialist

• Design and execute on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth across the company's portfolio websites (solusi.com, solusi-online.com, and solusitraining.com)
• Identify high-converting keyword opportunities tailored for B2B segments, digital services, and training programs
• Conduct regular technical audits (Core Web Vitals, indexability, crawlability, site architecture, schema markup) and collaborate with web developers to resolve technical issues
• Work closely with the content team to guide content structure, search intent, and topic clusters tailored to each business unit
• Build and maintain a clean, high-quality backlink profile to enhance domain authority across all group sites
• Monitor and report traffic, keyword rankings, and conversion metrics using Google Analytics 4, Google Search Console, and industry-standard SEO tools to management
• Stay updated on search engine algorithm changes (including AI Overviews / Generative Search) and adapt SEO strategies to keep up with industry developments

Qualifications & Requirements

• Proven 2–3+ years of experience as an SEO Specialist (experience managing multi-brand portfolios or multiple domains simultaneously is a strong plus)
• Solid understanding of technical SEO elements including URL structure, sitemaps, robots.txt, canonical tags, Core Web Vitals optimization, and mobile usability
• Hands-on experience with Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Ubersuggest, Screaming Frog, or similar platforms
• Strong capability to map search funnels (from informational to transactional search intent), particularly for B2B and training/education sectors
• Demonstrated ability to collaborate effectively with web developers, content writers, and digital marketing teams
• Strong analytical skills with a data-driven mindset for optimization decision-making.
• Familiarity with optimizing content for AI-driven search environments (e.g., ChatGPT, Gemini, Claude, Perplexity)
• Familiarity with SEO best practices and optimization within Content Management Systems, particularly WordPress
• Must provide a portfolio or case studies demonstrating proven success with past domain optimizations