Senior Account Director (Direct Marketing, Non-Profit Fundraising)
Are you an experienced direct response fundraising leader who thrives at the intersection of strategy, creativity, analytics, and client partnership? Do you love leading complex fundraising programs that not only perform, but help mission-driven organizations make a meaningful impact in the world?
Avalon is a full-service marketing agency that partners with nonprofits to help them raise the funds needed to advance their causes like environmental conservation, social justice, and cultural arts.
As a Senior Account Director, you’ll serve as a senior strategic lead for major client accounts, directing fundraising campaigns from initial concept development through final reporting and analysis. You’ll guide direct mail, digital, texting/telemarketing, and other integrated fundraising efforts, while partnering closely with clients, internal teams, vendors, and senior leadership to ensure campaigns are thoughtful, high-quality, data-informed, and results-driven.
This role will support a large, complex direct mail program for one of Avalon’s clients, so candidates must bring proven experience managing large-scale direct mail fundraising programs within an agency environment. This will be an opportunity to lead meaningful work, mentor talented colleagues, deepen client partnerships, and help shape the success of a large nonprofit organization.
What You’ll Do with Us:
- Serve as a senior strategic lead and primary client contact for major nonprofit fundraising accounts, building strong relationships and ensuring high-quality campaign execution.
- Lead strategy and oversight for direct response programs, including planning, budgets, creative direction, segmentation, production, reporting, and optimization.
- Direct integrated fundraising campaigns across direct mail, digital, texting/telemarketing, and other channels, ensuring each effort is strategically aligned and performance-driven.
- Collaborate with internal teams, vendors, and partners to develop compelling, effective campaigns grounded in strong creative and data-informed decision-making.
- Lead client presentations, campaign reviews, annual planning discussions, and performance updates with clarity and confidence.
- Mentor, supervise, and develop program management team members, providing guidance, feedback, and support.
- Contribute to client cultivation, business development, and other efforts that support Avalon’s continued growth and client success.