Senior Ad Ops & Measurement Lead
This is a remote position.
Senior Ad Ops & Measurement Lead
Reports To: Founder / CEO
Location: Remote (Worldwide)
Type: Full-time
Comp. Range: $3,000–$4,500/month
About the Role
We run high-volume paid acquisition across Meta, YouTube, AppLovin, and emerging channels, operating ad accounts across multiple countries. At this scale, the operational infrastructure and measurement layer behind our ads is as critical as the ads themselves. A misconfigured pixel, a broken event, or bad attribution data can mean significant daily revenue loss and compounding bad decisions.
Today, ad operations, attribution, and measurement hygiene are fragmented. We need one senior person to own the full stack: ad account operations, tracking infrastructure, attribution, naming discipline, anomaly detection, and the connective tissue between media buying, engineering, and finance.
This is a senior role. We need someone who has done this before at scale and can operate independently from day one.
What You Will Own
Ad Operations
- Multi-channel ad account management: setup, permissions, billing, spend limits, and account configuration across all platforms and markets.
- Pixel, CAPI, server-side tracking, and event health across all platforms.
- Event quality monitoring, QA, and root-cause debugging when tracking breaks.
- New account setup and operational readiness for market expansion and risk diversification.
Measurement & Attribution
- Attribution strategy and implementation: configuring and managing multi-touch attribution tools, ensuring accurate cross-channel measurement.
- Naming conventions, UTM frameworks, and campaign taxonomy enforced across all channels and team members.
- Anomaly detection: proactively identifying when metrics look wrong before they compound into bad spend decisions.
- Cross-functional measurement bridge between media buying, engineering, and finance — ensuring the numbers everyone optimizes against are trustworthy.
You Are the Right Fit If
- 4+ years of hands-on ad ops and measurement experience at significant multi-channel spend levels.
- Deeply technical with pixel implementation, CAPI, server-side tracking, and event quality optimization.
- Extensive experience with Meta Business Manager, Google Ads, and ideally AppLovin or TikTok.
- Strong understanding of multi-touch attribution — you know the difference between platform-reported and actual performance.
- Strong data quality instinct: you look at a dashboard and immediately spot when something is off.
- You understand how ad ops connects to financial performance, not just technical setup.
- Cross-functional operator who works well with media buyers, engineers, and finance without hand-holding.
90-Day Success
All tracking, pixel, and account issues audited, prioritized, and fixed. Monitoring and alerting in place so failures are caught early. Naming conventions standardized. Attribution outputs materially more trustworthy. The team is no longer firefighting routine ad ops problems.