Senior Ads Creative Strategist / Media Buyer
We're looking for a senior media buyer to take full ownership of our paid acquisition. You'll run the low-ticket offers media buying operation strategy, structure, testing, scaling, and reporting with a dedicated content team to make creatives. This is a high-autonomy, high-accountability seat for someone who's scaled high converting direct-response campaigns and wants their comp tied directly to results.
What you'll own
- Build from scratch the ads strategy to push 6 figures/month spend into proven to convert VSLs
- End-to-end media buying strategy for Meta ads, with potential growth into Google, TikTok and native
- Campaign architecture and Business Manager / ad account structure built for high-volume, high-spend performance
- Aggressive testing velocity with rapid creative iteration and scaling in partnership with the content team
- Account health and platform compliance: maintaining strong account standing, resolving disapprovals, and managing the appeals process
- Tracking, attribution, and reporting, owning CAC, ROAS, and LTV as the numbers you live and die by
- Copy for ads at first, with the possibility of hiring copywriters later to increase ad volume
Requirements
- Multiple years scaling direct-response / performance offers at meaningful spend
- Proven track record in fast-moving DR verticals (info products, online education, business-opportunity, e-com, or similar)
- Deep, hands-on expertise structuring and managing ad accounts and BMs at scale
- Strong grasp of platform policy and how to keep accounts healthy, prevent bans all while pushing volume
- Fully self-directed: you can run the whole function without hand-holding
- Ideal candidate is an ambitious ads strategist that wants full ownership and to have a very high upside
Benefits
Compensation is flexible and merit-based.
- Compensation range: $8,000 - $12,000 full-package depending on skill, speed, and results
- Compensation consists of a base + bonus (depends on performance)
- Performance-based growth expected
- We pay for talent and performance: if you're truly exceptional, we will make sure your financial goals are met
This role is designed to evolve into a partner-level position:
- Potential profit share
- Being the owner of a fully fledged acquisition system that can grow into a team with several media buyers, copywriters and video editors
As published by workable
First name, Last name, Email, Phone, Resume
- Which verticals have you bought media in? (Info products, education, e-com, lead gen, etc.) written answer
- What's the highest daily/monthly ad spend you've personally managed, and on which platforms? written answer
- How do you keep accounts standing strong while running high volume? What's your approach when something gets disapproved? How do you deal with compliance on Meta without it affecting performance? written answer
- Provide examples of offers you worked for or with, listing the following components for EACH offer: (1) Description of the offer/funnel and how you contributed to making it a success, (2) Examples of ads you created or oversaw the media buying for (3) Monthly/daily advertising spend, platform and CPA/ROAS written answer
- [MANDATORY] Please submit a short Loom (max 5 minutes long) going over the Meta ads manager explaining: (1) How do you do media buying (2) how do you conduct ad testing, audience testing, landing page testing and how do you optimize for performance (3) Expand on top offers you ran for e-commerce/biz-op and for low-ticket funnels. Applications without a video link will be DISQUALIFIED written answer
- How did you hear about this job application? Did anyone refer you? written answer
- What are your expectations for compensation? Feel free to elaborate on why that compensation is fitting for this role. We're looking for an ambitious individual who desires to grow into a rev/profit-share leadership type position on our team written answer