Senior AdTech and Digital Marketing
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Job Description
- Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
- Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
- Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
- Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.
- Omnichannel orchestration, coordinating digital with CRM and direct channels.
- Attribution, test and control design, and incrementality.
Requirements
Requirements
- Working knowledge of consent, identity, and the shift away from third-party identifiers.
- DSP or SSP hands-on experience and OpenRTB mechanics.
- IAB Tech Lab audience taxonomy and seller-defined audiences.
- Data monetization or audience selling.
- Data collaboration and privacy-preserving audience matching.
As published by workable · 5 questions · 4 written answers
Basics
First name, Last name, Email, Headline, Phone, Address, Photo, Pronouns, Education, Experience, Summary, Resume, Upload additional documents, Notice Period, Current Salary, Expected Salary
Pick from a list (1)
- Are you currently resident in Egypt ?
Written answers (4)
- If the he same customer appears on mobile, on desktop, and in your CRM. How do you connect them?
- How do you measure whether advertising actually worked? What do you think of last click attribution?
- How do you coordinate digital campaigns with CRM, SMS, or direct channels?
- Which platforms have you run campaigns on yourself?