Senior Analyst, Customer Decisioning Analytics
Summary
The Senior Analyst will build predictive models, conduct uplift analysis, and execute A/B testing to drive customer decisioning and product strategy. The role involves monitoring model performance and presenting actionable insights to executive stakeholders.
- Build dashboards
- Build predictive models
- Conduct uplift analysis
- Create customer audiences
- Create executive presentations
- Develop propensity models
- Engineer model features
- Evaluate ROI
- Execute A/B testing
- Measure incremental impact
- Monitor model performance
- Run campaign effectiveness analysis
- Segment customers
- Turn insights into product decisions
- Validate model performance
Perks/Benefits:
- Hybrid working